There’s no doubt that Facebook ads are an incredible source of traffic and leads. We also all heard that facts tell and stories sell. So today, I’m going to teach you how to great “calculated” story telling with Facebook ads to create a series of desired results, all of which will mean more money in your pocket!
Over the last couple of years I’ve created really great results using Facebook conversion ads to generate leads.
However…the landscape continues to change and the way in which we advertise must change with it. Pushing your capture page in front of an entirely cold audience on Facebook is not only less effective than it used to be, but it’s swimming upstream against the direction that Facebook is moving when it comes to it’s ad policies.
As you’ve probably picked up from some of the great training inside MLSP, more than ever the best move is to use native advertising. In other words approach cold traffic with valuable content which brings them into your world and may even get them in your funnels. Afterwards you can retarget them with offers that require opt in.
However there was a style of ad I used to see people run all the time that I decided I’d start experimenting with again. Today’s video explains exactly how I’m using them and why they’re working so well.
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