. . . So You Can Sponsor 12-16 Reps Per Month Or Sell ANY Product Or Service Without Objections
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I teach a detailed 25-point webinar presentation formula even new marketers can use to get a LOT of sales.. Here are some highlights. A high converting webinar has 3 sections:
Begin your webinar with a bold promise what result they can get if they implement what you’re going to teach on the webinar.
Then describe your background like this:
Before picture: How were you struggling? Describe how it felt (“I had no leads or income and my head pounded constantly from stress”)
The thing you learned/did that created a change: In a sentence or two, what did you learn or do? (“I discovered this Facebook strategy and started getting 10 leads per day…” )
After picture: Describe the improved state. “Now I sleep peacefully. I have lots of leads every day and I earn a full time income…”
You want webinar attendees to feel like you’re just like them, just farther down the learning curve.
Deliver valuable training in 15-35 minutes. It should be strong enough training they feel like the webinar was very worthwhile regardless if they decide to say Yes and buy.
Express it took a LOT of time, effort and energy to get the results. But there’s a course/system/program that allows them to get the training/results without all the headaches and hassle. This is the thing you’re selling.
3) The Close
You’ll only aggressively market stuff you feel great about. Never sell offers just because they pay out large commissions.
Describe what they get. Add bonuses, congruent with the topic of your offer, so valuable that some people buy just for the bonuses.
Use a time limit for buying, or limit number of units sold to create urgency and scarcity which are powerful motivators. To establish value, show competing offers that cost more, have less features, or both. Close with a strong call to action to buy now.
Closing well is a formula. Invest in a webinar marketing skill-set, and create a full time income with this immensely practical and valuable skillet.
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* MLSP L4 leader Steve Jaffe has closed over $250,000 in cumulative sales on webinars, authored MLSP’s webinar marketing course, taught webinar marketing as a featured speaker at 3 MLSP Live The Dream events (2013-2015), and taught webinar sales skills to thousands of students and many industry leaders.