I want to tell you a story…
I remember like it was yesterday. I was fresh out of college, touring and playing music in a band, and working my tail off as a bartender living paycheck to paycheck. It was an amazing time in my life, but my bank account was in the negative.
It was about noon-ish on a weekday when I awoke. The birds were chirping, the sun was out, and there was something special in the air that morning… I could taste it, I could feel it, and for some strange reason I felt that this particular day was going to be a big day. I turned out to be right.
I casually walked from my bed and over to the outdated computer I had all through college (I didn't have an office in those days… I had a 200 foot space to call my “office / bedroom / bathroom”)
I went to Google and typed in 3 simple words:
“Make more money.”
A little ad popped up on the right side of Google that caught my attention. The ad that changed my life read:
Make More Money
99% of People Stay Broke
You Now Have a Choice
And the rest is history. I knew nothing about marketing, I didn’t know what MLM was, I never heard of networking, and I had learned nothing about human psychology and sales prior to seeing this ad. That was nearly 7 years ago.
And it was the “BROKE” part of this ad that caught my attention. That was the real PAIN for me. That was the trigger I needed to click on that ad. (side copywriting / marketing note: we humans will do roughly 10x more to avoid PAIN than we will to gain pleasure. This ad hit both the pleasure of making more money, and the pain of being broke…. jackpot!)
So how does this relate to you?
99% OF PEOPLE STAY BROKE… But do YOU have to stay broke?
Maybe. Maybe not.
And I say “maybe” because I don't know you personally (unless of course you're a member of MLSP or are in my inner-circle), and I'm not sure what your current psychological makeup is.
The point of this post is to WAKE YOU UP. Here's the deal… Roughly 95% of the people in this industry make less than $5.00 per week (true statement).
HOW IS THIS POSSIBLE?
Never before in the history of mankind have we had access to so much powerful information, tools, knowledge, and resources at the tips of our fingers, and it doesn't cost you a dime. If you want to find a solution to a problem or an answer to a question, you can simply go to Google and instantaneously retrieve information on virtually any topic one can think of.
And when it comes to building your network marketing empire, building your business in 2011 SHOULD be a LOT easier versus if you were building a business in the 1970's when email, Google, and Facebook weren't even born yet.
And there is NO shortage of leaders in our industry who constantly give all of their best converting tips and tricks away for FREE that you can tap into immediately. (For example, every single Wednesday MLSP hosts LIVE webinar trainings you can access and get the hottest “what's working now” strategies from the highest paid networkers in the game today… for FREE!)
So with all of this access, why is it that 95% are broke? Why are YOU broke?
We all have access to the same information. We all have access to the same tools. We all at the drop of a dime can find the answer to any question one can think of.
SO WHY ARE YOU BROKE?!
You ready for the answer? It's simple…
Your “WHY” isn't big enough and it doesn't compel you. Period.
That is the ONLY reason you're broke. It's the only reason that makes any sense. Listen, we all know how to lose weight: eat less and throw on some running shoes.
We also all know how to build a network marketing business. Get leads, get reps, and get paid! It's not rocket science.
Of course there will be obstacles along the way… anything worth achieving will never come “easy.” But you know what you've got to do. You know what things need to get done in order for you to get the results… YOU'RE JUST NOT DOING THE THING!
And the deep reason why is because your compelling reasons SUCK! (I'm deliberately yelling at you to WAKE YOU UP, GET YOU OUT OF YOUR FUNK, AND ON TRACK!)
So many people tell me they want to “make more money.” And I'll tell them cool, here's a few bucks, and good luck.
I'm not interested in “I want to make more money.” I'm interested WHY you want to make more money, because that is what's going to determine whether or not you FOLLOW THROUGH, TAKE ACTION, AND GET RESULTS.
WHY are you going through the struggle of learning the new skills required to become an entrepreneur?
WHY are you on countless training calls taking priceless time away from your family?
WHY did you choose to go down the road less traveled?
Was it because deep down you wanted more so that you could give back to your community or church? Was it because you wanted a better life for your kids and you wanted to give them the things you didn't have growing up? Was it because your family has never seen the beautiful islands of the world and you know they deserve that experience and that YOU deserve that type of lifestyle?
IF you haven't broken through in this industry YET, it comes down to your WHY and what truly motivates and drives you. What you focus on. What your psychological makeup is.
You better have a deep-seated WHY that you would die for, one that moves you… this is REQUIRED if you want to break through all of the obstacles when they come up… and yes, I guarantee they will come up.
And when they do, 95% of our industry clams up, crawls back into their comfort zone, and allows fear to control their lives once again… They were destined for failure before they even got started because they never figured out their WHY in the first place.
A “WHY” that they would give their life for.
For those who have their WHY in place, then I hope this post resonates with you. You understand that there is no turning back because you know what you are fighting for.
You've burned every bridge. There is no turning back. Come hell or high water, you're reaching the promised land because your WHY is so deep in your soul that you will NEVER quit until it's fulfilled.
And that my friends, is when a fearless leader is born.
That is when you become so magnetically attractive that your contagious energy constantly pulls hordes of people from all directions because others can feel the path you're on and the energy you're emitting from a mile away, and they want to be a part of it… they NEED to be a part of it.
Figure out your WHY, and I promise this game becomes easy and all else melts away. Find your passion, keep laser focused on the prize, and all of your actions will by default lead you closer and closer to your dreams and goals.
You are a warrior. Never quit. Success is EARNED, never GIVEN. Find your WHY, and I'll see you at the promised land.
P.S. ALL top earners NEVER miss events, period. (JUST ASK ONE OF THEM). If that's the type of results you want in your business, then you MUST do what they do to have what they have. I repeat: TOP EARNERS NEVER MISS EVENTS. If you want to join the elite, upper-echelon of leaders in our industry, come meet us in October for “Live the Dream 2” before it's too late.