If you are building an online business, you may have come across the term 'Attraction Marketing.' This article explains exactly what Attraction Marketing is, why it is vital to your online success, and how you can implement a Simple '7-Step Attraction Marketing Method' into your business to attract more buyers, customers, and clients FAST!
WHAT IS ATTRACTION MARKETING?
'Attraction Marketing' is a marketing strategy that ATTRACTS customers and clients to you who already want to buy what you have to offer. The concepts of attraction marketing as a marketing strategy will help you set your brand apart, clearly define your target markets' wants and needs, and allow you to serve them better than the competition.
What can happen if you apply this Attraction Marketing formula to your business?
Imagine having people reaching out to YOU every day asking YOU about YOUR business, products, and services?!
Imagine having your Facebook inbox flooded with hungry prospects who initiate conversation with you, and are excited to learn more about YOUR opportunity?!
One of the biggest benefits you will experience when you apply 'Attraction Marketing' to your business is you will be able to...
The 2 biggest reasons why 90% of business fail within their first year: the business has run out of leads... money... or both.
This blog post contains the cure, and is the antidote for what crushes most entrepreneurial dreams (lack of leads, and lack of cashflow).
Let us help guide you on this journey as we have with thousands before so you can create your own success story!
Now, this blog post is going to make some people very angry, and it's going to ruffle some feathers...
But we don't care - we didn't make this blog post for them - we made it for YOU (we're on YOUR side).
We're sick and tired of entrepreneurs being told to do things that simply do not work.
We are going to explain exactly how you can easily embrace 'Attraction Marketing' in YOUR business TODAY to finally get the results you desire.
If the above benefits sound good to you, and you want to learn how every single top earner is marketing their business online and making a fortune, let's dive into this 7-Step Attraction Marketing Method together...
THOUGHTS FROM A LEGEND
Attraction Marketing with an Industry Legend (and his #1 favorite question that has made him a fortune)! Below you will find a snippet from a recent interview from our Attraction Marketing Virtual Summit with Network Marketing Legend Todd Falcone.
NOTE: we chose the network marketing industry to use as an example for illustration purposes in this blog post. However, these timeless Attraction Marketing principles work for ANY business in ANY niche. Whether you want to get more coaching clients, get more speaking gigs, or get more customers & buyers for ANY business, the following 7-Step Attraction Marketing Method is the best way to build a stable, successful, long term business in ANY industry.
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Attraction Marketing Method: Table of Contents
- STEP 1 - Brand YOU... YOU are the ONE!
- STEP 2 - Define Your Audience
- STEP 3 - Understand Your Audience's Biggest Challenges
- STEP 4 - Create Content that Addresses Your Audience's Challenges - VALUE & SERVE
- STEP 5 - Build a Relationship With Your Audience
- STEP 6 - Uncover Their Pain & Provide the Pain-Killer
- STEP 7 - Embrace Multiple Income Streams & Make Money From the 90% Who Say NO
STEP 1 - Brand YOU... YOU are the ONE!
The fundamental first step to Attraction Marketing is you must BRAND YOU!
You must Brand YOU, NOT your company. People join people, NOT companies... and they are looking for leadership. Therefore, you must Brand YOU! Step up, become the Leader, YOU are the ONE!
The only unique thing about you, is YOU! It's NOT your product, service, or offer (chances are there are thousands of marketers trying to sell the same product as you!)... branding YOU is how you stand out from the crowd
The only way to become 'recession-proof' and create ultimate financial security in your business is to BRAND YOU.
Regardless of what any body or any company tells you, YOU must Brand YOU... NOT your network marketing company.
There are 3 big reasons why you want to BRAND YOU, and NOT your MLM company...
- People buy products from and join PEOPLE, NOT companies.
People buy from and do business with people they know, like, and trust. They join PEOPLE. If you can become the leader in your prospect's eyes, and they feel you can get them where they want to go... they will join you. Now that you know people join people and NOT companies, stop marketing your company up front.
- Companies come and go, but YOU are here to stay.
ALL businesses, especially network marketing companies, come and go all the time. 90% of businesses don't survive the first 5 years in ANY industry. And we've seen all too many horror stories of MLM companies changing their compensation plans overnight, which leaves entrepreneurs like you and me with zero income for our families. Build your business on concrete, not quicksand... Brand YOU.
- Branding the company will guarantee you LOSE customers.
If you are branding your network marketing company all over Facebook, Instagram, and social media, there will be a percentage of your prospects that 'google' the company before you connect with them... And chances are they will find another leader to work with or some silly article telling them to NOT join your company. It is guaranteed that you will lose customers and business if you brand your network marketing company up front.
We have a step-by-step system that shows you EXACTLY how to build your audience, get an unlimited amount of leads, and attract laser-targeted buyers to you 24x7. If you want to apply Attraction Marketing instantly into YOUR business today...
And 'Branding YOU' has NOTHING to do with how much money you are making, or have made. In fact, ironically, branding YOU has nothing to do with you at all really... it's about THEM... it's about the people you're going to serve...
Don't stress about having to put together an impressive resume to attract buyers for your business... nobody cares about that.
Your prospect cares about ONE thing: what's in it for them.
As you will see in Step 4 below your audience wants answers to their questions, solutions to their problems, and pain-killers for their pain... so don't worry if you're brand new or haven't made any money before.
Attraction Marketing is NOT 'fake it til you make it,' or pretending you're something you're not, or lying about how much money you've made
Attraction Marketing is about getting good at something your target audience wants, and then It's about SERVING & IMPACTING your audience with consistent VALUE.
And check this out... this is why VALUE is so important as you Build & Brand YOU...
MONEY IS JUST A REPRESENTATION OF HOW MUCH VALUE YOUR BRING THE WORLD. THE MORE VALUE YOU INJECT INTO YOUR AUDIENCE, THE MORE MONEY YOU MAKE... IT'S THE LAW!
Once you grasp the concept of Attraction Marketing and why you need to BRAND YOU, you understand why most marketers & business owners fail and stay broke!
It's not even your fault if you're struggling to grow your business right now! You have been mis-lead by somebody who knows nothing about marketing, sales, and building a business...
Let's stick with the network marketing example...
Chances are, if you are in a network marketing company... you are trying to build your business the way THEY, (the mlm company owners), want you to build it...
Cold calling, home parties, hotel meetings, friends and family, bandit signs, approaching strangers at the mall, etc etc...
And for 99% of people... THESE STRATEGIES DO NOT WORK... AND WILL NEVER WORK! And NOBODY likes doing them!
If you like inviting strangers over to your house at night to present a business opportunity... and you are good with starting up conversations with strangers in the grocery line.. and you like doing that kinda thing... great. Keep doing that if it's making you money.
But we know from decades of experience that many people would rather jump off a cliff than do any of these activities.
So even if YOU are good at these things, and you personally recruit a few people into your organization... the people you bring into your business will NOT succeed with this blueprint...
And if you can't get your team to succeed because you are forcing them to do things they don't want to do... you will never create your dream lifestyle.
Now you may be thinking, "Ok Great! This Attraction Marketing / Brand YOU approach makes sense... I now understand why I should brand ME... But HOW do I brand myself and attract customers and buyers to me especially if I'm brand new or haven't made any money yet?"
We address this (and more) in step 2 below...
STEP 2 - Define Your Audience
The next step is VITAL: you need to get crystal clear on who your audience is.
Before you can grow any business, you need to first get crystal clear on who you are even speaking to.
Who do you serve? Who do you want to be, and for what target audience?
A BIG piece of the Brand YOU 'Attraction Marketing Method' is... Who are YOU? What is YOUR Passion? What is YOUR Vision? What group of people do you want to impact?
For example, if you're in a health and wellness company that you love, you're going to have to decide who your core audience is going to be...
Are you most passionate about healthy organic foods, clean eating, diets, gut health, exercise & workout regimens, recipes, body hacks, etc?
Are you most passionate about teaching and training generic home business owners how to get traffic, leads, and sales?
YES, there is a way to combine both brands creatively, and we will teach you how to create content for BOTH of the examples above in a way that gets you customers AND reps...
But what is going to be your Brand, and what is the CORE Audience you will be speaking to? (health nuts, or generic entrepreneurs, in this example)
You are going to have to dig deep and find your true PASSION to extract the most profit out of this 7-Step Attraction Marketing Method...
A great question to ask yourself is this... What do you LOVE talking about?
Because you are going to have to get excited about creating content around this subject matter for your audience every single day... (which is super easy to do IF the subject matter sets your soul on fire! more on that in a second)...
STEP 3 - Understand Your Audience's Biggest Challenges
WHATEVER TARGET MARKET IS, THERE ARE MILLIONS OF PEOPLE IN THAT TARGET MARKET ON FACEBOOK RIGHT NOW COMPLAINING ABOUT THE PROBLEMS YOUR PRODUCT SOLVES... and they are looking for YOUR solution AS YOU READ THIS SENTENCE... and that is EXCITING... there truly is opportunity EVERYWHERE!
In the previous step we talked about the importance of Defining Your Audience and Your Ideal Customer. Once we’ve done that we can move on to step 3 - understanding your ideal client’s biggest challenges.
As entrepreneurs we do one very important thing to build business and make money.
We solve people’s problems.
People buy our products and/or services to solve a problem, overcome a challenge or get the result they want faster, easier and cheaper.
- You need to drill hole. So you buy a drill.
- You need to lose weight. So you go on a diet and buy supplements.
- You have physical pain. So maybe you buy some ibuprofen.
Most likely the products and services you want to sell solve some problem or challenge for your customers.
So take the time right now and think about your ideal client.
What specific problems, challenges and pain do they have that they need to solve that your product or service can help them with?
Most likely there may be quite a few. Some bigger than others. Some more dire than others.
Start by brainstorming ALL of their possible problems, challenges and pain.
Depending on how well you know and understand your ideal client, you may be able to easily brainstorm dozens of problems right now.
Your next step would be to do some research.
I can not stress enough how important doing some research on this can be for your business!
- Start by researching who are the leading authorities in your specific market or niche
- Who are the top authors, the top publications, top blogs, websites, brands and influencers.
- Review their websites, books, articles and blogs.
- What problems, challenges and pain do they focus on?
- What questions do their audience ask?
- Which posts of theirs are liked, commented on and shared the most?
These are all clues as to what the market needs and wants. And these are the topics you should be focused on as well.
You can still research deeper. Check out Facebook groups, forums and communities around these topics.
I suggest you check out our article on the 7 free tools for never ending content ideas where we give you even more powerful research websites and tools.
You should now have at least 10 or 20, perhaps even 50 to 100 problems, challenges, pains and questions listed out if you’ve really researched and brainstormed.
You now have a powerful list of ideas for content you can create to engage with your audience and move them towards doing business with you.
Review your list and now identify the 2-5 high stakes problems that your audience has. These are the most pressing problems. These are the problems that keep your ideal client up at night.
These will be the problems you want to focus on solving in your marketing campaigns and with your offers.
These are the high stakes problems your future customers have that they will pay you to help them solve.
Remember, as entrepreneurs we are in business to solve problems.
You now have the focus and the clarity to do just that.
To get you started with defining your target market, you can download this Customer Avatar Worksheet that should get the mind working on figuring out exactly who your content should be targeting. These are just a few of the questions you should be asking, but once you get these down, you are well on your way!
This now leads us to Step 4 in the process (you're doing great... keep going!)...
STEP 4 - Create Content that Addresses Your Audience's Challenges - VALUE & SERVE
The best way to Brand YOU and become the Leader in your industry is to consistently create VALUABLE content for your audience...
So what the heck does that actually mean to you and your business in practical terms?
VALUABLE CONTENT: Any piece of content that addresses YOUR target audience's top challenges, problems, and pains... content that provides solutions and answers that your audience would see VALUE in.
If you are going to succeed online, you are going to have to create a steady flow of valuable content for your target market...
Let me repeat this: Your job is to create consistent daily content for your audience that address their top challenges, problems, pains, dreams, desires, and questions...
This content can be in the form of videos, facebook posts, blog posts, instagram pics & stories... this content can be FREE PDF downloads, how-to infographics, cheat-sheets, audios, interviews... ANYTHING.
This content ideally EDUCATES and ENTERTAINS your audience simultaneously, and provides them solutions to problems they have. It identifies an 'itch' your audience has, and then it 'scratches' that itch!
ENTREPRENEURS ARE PROFESSIONAL PROBLEM SOLVERS... YOU are a Professional Problem Solver.
To Get Rich as an Entrepreneur, You Must Get Good at Solving Your Audience's Biggest Problems.
Bottom line: your content must give your audience what THEY want.
99% of marketers just spam their links everywhere, provide no value to their prospect, and then wonder why nobody is buying.
For example, our #1 target audience is 'home business owners'...
And we know from decades of experience that their top 2 biggest challenges are leads and money...
So what do we do? SIMPLE! We follow this exact 7-Step Attraction Marketing Method and crank out content like a machine every single day that educates, teaches, and trains our audience on how to get more leads and make more money in their businesses...
And yes, we have a paid product & solution so when our audience wants to master the area of lead generation and monetization for their business, WE GET PAID...
And YES, YOU need to work with the end in mind and have an offer congruent with your content that you can sell to your audience when they are ready to master your particular subject... Your content should pre-sell your audience on the benefits of what you have to offer without having to do any 'selling,' yet... (more on that in Step 6 below)...
The bottom line is this:
These are some examples of free lead magnets, free giveaways, free downloads, value and content we've created for our target audience that solves THEIR biggest challenges (leads & money)...
As you can see, questions are VITALLY important: Who do you serve? Who do you want to be, and for what target audience?
Do you want to impact and serve people who are interested in health and wellness? Or people who are interested in personal growth? Maybe people who are interested in traveling the world? Or maybe people who are interested in learning how to build a successful online business?
You must decide who your audience is ASAP because if you don't know who you're speaking to... it's going to be next to impossible to grow a profitable business!
It's also time to decide what platform(s) you want to build your audience on... Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, Blogging & WordPress, your e-mail list, etc.
We recommend focusing on maximum 2 at first, and we recommend you building your e-mail subscriber audience (sometimes called your e-mail list), and your Facebook audience if you are just getting started.
Depending on the platform you choose, the content you create to build & engage your audience could be Facebook profile & fan page updates, Facebook LIVES, manychat and Facebook messenger... if you go with Twitter, you would build & engage your audience with Tweets... if you choose Instagram, you would build & engage your audience with pictures, images and Instagram stories, etc. etc.
After creating thousands of success stories and profitable students, we've come up with a very simple formula to help you create laser focus in your business on a daily basis to all but guarantee results...
'Build your audience - Engage your audience - Sell to your audience'
If you focus on these 3 activities every single day to BUILD your audience on Facebook for example...
And you spend some time each day to ENGAGE with that audience, and create valuable content that speaks to their biggest challenges...
You will see that the SELLING part of the equation becomes almost effortless...
And BINGO! You are now reaping the benefits of Attraction Marketing!
If you ever feel lost in your business, simply come back to our 'B-E-S' foundation... this quite possibly could be the most valuable acronym ever created for home business owners.
If you focus your attention on and execute these 3 activities every single day (B-E-S), you will succeed just like thousands of our members who have come before you!
We have a step-by-step system that shows you EXACTLY how to build your audience, get an unlimited amount of leads, and attract laser-targeted buyers to you 24x7. If you want to apply Attraction Marketing instantly into YOUR business today...
STEP 5 - Build a Relationship With Your Audience
We've already covered that people join and buy from PEOPLE, NOT companies.
But we must fully understand that it is PEOPLE who give you money in exchange for stuff they believe will make their lives better...
THE FASTEST WAY TO MAKE MORE MONEY IS TO TALK TO MORE (targeted) PEOPLE, period.
It's actually quite simple...
- CONNECT WITH YOUR PROSPECT (yes, actually have a conversation with them like they are another human being via messenger, slack, skype, or on the phone... what a concept! 😉
- UNCOVER THEIR PAIN
- PROVIDE THE PAIN KILLER
For a majority of your prospects, in order for you to 'close the sale,' you are going to have to build trust... and build a RELATIONSHIP.
And you build that relationship by dripping on them a steady flow of content THEY would want to consume, that addresses THEIR challenges.
When you do this regularly, you create a chemical bond with your prospect... and they begin to see YOU as the leader.
And because you consistently send them content that makes their lives better, you will start to gain trust.
Over time, you will start to induce one of the greatest influence triggers know to man-kind: Reciprocity. (when you get really good at over-delivering value, your audience will actually feel bad if they don't buy from you!)
Marketing in this fashion also gives you the permission from time to time to recommend solutions and services to your audience because you have now built trust.
And many times when you apply this 'Attraction Marketing Method' to your business, you will get people reaching out first asking YOU about YOUR business!
You may have heard online business owners and marketers say, 'The Money Is In Your List.'
We believe that's half true... YES, there is great benefits to building a massive e-mail list of customers and prospects.
- Follow-up with your prospects
- Build a relationship with your audience
- Continue to serve your audience daily...
This is how you build relationships that eventually turns into a customers for your business.
Whatever business you're in, it's PEOPLE that are going to buy your products and services. You are in the 'people' business.
Which leads us beautifully into Step 6...
STEP 6 - Uncover Their Pain & Provide the Pain-Killer
YOU CAN'T PROVIDE THE PROPER PAIN KILLER UNTIL YOU CONNECT WITH YOUR PROSPECT, AND DISCOVER THEIR SPECIFIC NEED!
The best way to uncover each individual prospect's pain is to connect and actually talk with them.
It's so simple: Find their biggest problem, and provide the perfect solution (point them to your product or service).
The VAST MAJORITY of marketers never call their leads, and then complain they aren't making any money.
If you simply take the time to reach out and connect with your prospect who opted in to your website, or connected with you on Facebook messenger or anywhere else... you will stand out above your competitors, you will be unique in your marketplace, and you will eventually win.
NOTE: Do you have a fear of reaching out and getting on the phone? Find out Why Most People are Afraid of the Phone, Prospecting or Presenting Their Opportunity (And How to Crush That Fear Forever!)
And you are losing money if you are not connecting with and taking the time to discover what each individual prospect TRULY wants and needs.
Here's the reality when it comes to taking the time to CONNECT with your TARGET AUDIENCE... (we'll stick with our network marketing example to stay congruent, but this goes for ANY business in ANY industry)...
Your MLM company wants you to talk about only ONE thing - their products & services... that's ALL they care about. YOU promoting THEIR solutions to every thing in sight with a pulse.
And they need YOU to get their products out to the world... because they don't know a thing about real marketing... 🙂
And your MLM company wants every conversation with every prospect to lead to ONE solution: their mlm products (even if the prospect isn't a good match, they want you to send them to the 'presentation!')
Think about this... if you had a restaurant and you filled it with complete strangers... and all you had on the menu was steak...
What would happen when you try to serve your steak to a vegan!?
YOU NEED TO ONLY SPEAK WITH PEOPLE IN YOUR TARGET AUDIENCE... and it's your job to FIND OUT WHAT THEIR SPECIFIC NEED AND PAIN IS!
And when you take the time to BUILD A RELATIONSHIP and CONNECT with your prospects...
You find out EXACTLY what their problems & challenges are...
And you can give them the EXACT SOLUTION that would benefit them most based on where they are at, and where they want to go...
- You give them what they want...
- You provide VALUE & SERVE your audience...
- You give them solutions to their problems...
- You Build relationships, gain trust, build rapport...
And then you will open the flood-gates to a never-ending flow of customers, you will maximize your profit potential, and you will grow your business!
Part of the 7-Step Attraction Marketing Method is stop chasing unqualified friends and family, and stop trying to convince every stranger in sight about how amazing your opportunity is!
It's the 21st century - there's a better way... it's called attraction marketing, and the internet! (and you're learning about it right now!)
Attraction Marketing “Hack” to Get Leads, Sales & Sign-Ups in YOUR Business Today
Are you in netork marketing? This video above may ring true for you then... unfortunately!
We had a lot of fun making this Attraction Marketing spoof video above, but the sad reality is that 97% of the profession is failing - We don’t think that’s right.
Want to join the 3%?
WATCH THIS FREE TRAINING NOW TO SEE HOW TO ATTRACT LEADS, SALES & SIGN-UPS INTO YOUR BUSINESS EVERY SINGLE DAY:
Which leads us to the final step...
STEP 7 - Embrace Multiple Income Streams & Make Money From the 90% Who Say NO
This was HUGE for me, and is a key component of what took me from 3 years and $30,000 in debt to my first 5-Figure Month.
If you only have one revenue stream, it's going to be difficult to create financial freedom online.
ALL top earners online embrace multiple income streams that serve their audience... It's just smart business.
If you are with a company where you are only allowed to market ONE solution, you are going to be in trouble.
That's like putting all of your eggs in ONE basket and hoping for the best.
Zero diversification. Massive risk. It isn't smart business. And YOU are the one who has to provide for your family (not your MLM company).
Can you imagine if McDonald's was only allowed to sell hamburgers?! They would go broke! (and so will you if you continue to try and build your business with handcuffs on!)
McDonald's makes their profits from all the other stuff you buy once you are in the restaurant: the upsell on the fries, soda, ice cream etc. In fact, the most profitable upsell in the history of the world is...
Would you like fries with that?
Here's why multiple income streams are a big part of the proven 'Attraction Marketing Method,' and why you need them if you want any chance of success...
I used to market my business opportunity up front because that's what the company told me to do (this was before I found the information you're reading right now).
And here's what happened: If my prospect wasn't interested in my business opportunity, which was 90% of everyone I exposed to the presentation, that was the end of the road!
The relationship was over because all I had to offer was my business opportunity.
I started wrapping my head around creating VALUE for my audience, and started focusing on what THEY want...
Versus just pitching my business opportunity to everyone I met...
If someone was NOT interested in my specific business opportunity, but they already had a business, or were looking to start one... I knew that they would need to learn traffic, and how to make money with their business via the internet.
So my partners and I built an education platform & solution that would do just that (don't worry, you won't have to!)
Imagine if all day you are connecting with your audience of entrepreneurs, and 90% of them are not interested in your specific business opportunity...
But instead of just saying bye-bye to 90% of your prospects...
What if you could still connect with, serve, build a relationship with, and offer the 90% a SOLUTION that solves the problems they already encounter (or will inevitably encounter) as a home business owner?
ALL BUSINESS OWNERS REQUIRE LEADS AND MONEY - so what if you could ask the people who say NO to your opportunity a very simple question...
"How are you doing with generating leads for your business?"
"Ok, no problem... would you by chance be interested in learning how to get an extra 12+ fresh, interested, quality prospects each day for YOUR business?"
This question has made our community a LOT of money because we've spent since 2008 perfecting a solution that trains entrepreneurs how to get more leads and make more money... (because that's what our audience wants!)
So in theory, every single conversation you have with every prospect COULD make you money... and that my friend, is a complete game-changer... and this is how you finally turn a profit and create financial freedom!
Attraction Marketing Success Stories! Does Attraction Marketing Really Work?
Hear from leading experts & check out these success stories
The business owners below are now household names, and today they have created businesses and lifestyles of absolute freedom...
But each of the leaders below struggled for years until they found 'Attraction Marketing.'
Once they started branding themselves, creating value for their audience, and following this exact '7-Step Attraction Marketing Method,' they started attracting customers and buyers, they started making sales, and they started living the life of their dreams...
- Lisa Torres
- Todd & Leah Rae Getts
- Steven & Lanacia Rachel
- Erin Birch
- Mark Harbert
- Jen Johnson
- Steve Krivda
Attraction Marketing Method Conclusion
If you can follow the 7 steps above, you will begin to reap the benefits that all top earners enjoy thanks to our '7-Step Attraction Marketing Method'...
A quick re-cap of the big takeaways you need to execute ASAP so you can grow and scale your business FAST with Attraction Marketing...
The faster you can can figure out the above for your specific business, the faster you will be making money.
This isn't rocket science... you can do this!
Our students, members, clients, and company follow this exact '7-Step Attraction Marketing Method' that you now possess... and it works.
Since 2008, one of our company core values has been to 'become so valuable that our customers can't leave.' And we show up every single day to deliver more value to our audience than any of our competitors - we will never be out-worked. I encourage you to adopt these 2 core values because they will change your world.
We hope you enjoyed this 'Attraction Marketing' blog post, and that it gave you a solid understanding of the 'secret' marketing strategy of every single top earner you see online.
Attraction marketing took me from $30,000 in debt to tens of millions of dollars online...
And it will change your life too, if you let it!
Keep Growing, Keep Getting Better and Better, and Remember YOU ARE THE ONE!
- Brian Fanale
MLSP CEO & Co-Founder
P.S. - If you want to be able to ask entrepreneurs the same question that will allow you to make money from the 90% who say NO to your business, ("How are you doing with generating leads for your business?"), and you are interested in implementing the '7-Step Attraction Marketing Method' into your business effective immediately to attract prospects to YOU who are already interested in what you have to offer, click here to unlock a system that has performed miracles.