FACEBOOK LIVE FOR BUSINESS5 Simple Steps to Instantly Get Targeted Prospects to Talk to with Facebook LIVE!

A couple of quick points about ManyChat...

Getting people signed up to ManyChat is super simple. Just one click on a link can sign them up as a subscriber to YOUR ManyChat bot.

Even cooler is that when someone simply leaves a comment on your FB LIVE... they can get them subscribed to your 'Facebook Messenger ManyChat List.' How cool is that?

With this strategy, we know that our goal is to give away a free training to get people to subscribe. That free training is our lead magnet. So how do we get people to raise their hands and say they want it? With comments!

Setting Up Facebook Comments Tool to Get Leads / Subscribers Into ManyChat...

Step 1 - First, head over to ManyChat and go into your Growth Tools.

1. Login to ManyChat (If you haven't yet, be sure to set up a new account - free with limits - and connect it to your Facebook Fan Page)
2. Click on 'Growth Tools,' and then in the top right, click 'Add New Growth Tool'
   
3. The growth tool we want to add is the Facebook Comments tool - so click on that
   

Step 2 - Fill Out the Information Needed for the Facebook Comments Tool, Shown Below

This image is a visual walkthrough of the steps listed below

1. Click on the 'Select a Post' button. This will launch a window that will show you all of your available posts that are on your fan page. So - IF you've been following along, you should see the post for your scheduled Facebook LIVE.
   (NOTE: After you select your post, you will have to agree to the specific terms that will show up just below that button - They just want you to confirm that the users will KNOW that if they comment on that post they will be contacted)
2. The next option is 'Track first-level comments only' - This is up to you, but it basically is an option to ONLY use first-level comments, rather than 2nd level replies - or 'nested' comments.
3. Just under that you have the option of 'delaying' the first message that is sent automatically, but in this example, we are going to send it immediately.
4. This is where people basically let you know they want your lead magnet by commenting with a word that you choose (which you’ll tell them that word during your live!)
   • Examples of words you can use are “Training,” “LIVE,” or whatever you choose that is relevant. When people type the particular word you choose in the comments, they’ll receive an automated message thru FB Messenger
5. After you've got this set up, go ahead and click 'Next'

Step 3 - Create the Message That You’ll Send Automatically to Those Who Commented With Your Trigger Word!

Now that you've connected your post and set the trigger word, it's time to set up the actual auto-response that will be sent through Facebook messenger when someone comments with the trigger word.

Above is an example of a good auto-response message

IMPORTANT: You must be sure to include something like: “Before I send it to you, I need you to confirm you want it sent here. To get ACCESS simply type YES and I will send it over!”

If you notice, directly under 'message' field here, you see an alert from Manychat:

Think of this as a 'double optin' feature that is required from Manychat and Facebook, where they have to confirm that they want what you are offering. So, taking this in to account, in our autoresponse message, we want to make sure we write something that gets them to REPLY to our message! Here is an example of a good message:

Once you've set up the initial response, click 'next' and we'll finish up the message!

Step 4 - Setup Your Opt-in Message

Once somebody types in YES (or whatever you asked them to reply with in the first auto-response), then as promised you’ve got to send them the training they just opted in for.

1. First thing you'll want to do is select the option to send this 'optin-message' ONLY to users who reply with a keyword.

   Important: For the “Sending Options," be sure to check the “Send only to users who reply with a keyword” option.This will allow only the people who ask for your lead magnet, and confirm, to actually get your lead magnet so you don’t get into hot water with Facebook for spamming.

   You could also select "Send to everyone who replies" as long as you know, that THEY KNOW, when they reply you will be sending them messages! Super important.

2. Remember in the previous step, we wrote 'Before I send it to you, I need you to confirm you want it sent here. To get ACCESS simply type YES and I will send it over!' - so, in this step, you're telling the ManyChat bot that when they type the keyword 'YES,' you will send them their lead magnet gift (or again, whatever keyword you asked them to reply with).
3. It's now time to actually edit and construct this message (BEFORE YOU CAN DO SO YOU'LL WANT TO SAVE - so just click the save button in the top right) - When you are ready, click EDIT in step three in the picture above.
4. The 'Add Subscriber to Sequence' is a bit more advanced than the scope of this post, but if you want to learn more about the powerful things ManyChat can do, be sure to check out our full walkthrough of Manychat.

Step 5 - Set Up the Opt-in Message to Deliver What They Asked For!

Now it's time to deliver on what you promised. Let's set up this final message, and then we are ready to publish!

1. Let's first set up the actual message that will be sent. Below is a good example of what to write. Thank them, tell them to click on the button to access (which we will cover in the next step) and tell them to get back with you after they've gone through your AWESOME training. (Also, 'cause we care about our users, let them know that they can 'unsubscribe' at any time - it's the nice thing to do)

   Awesome! Here is the training. Once you take a look, let me know what you think!

   To access, just click the button below.

   P.S. If you ever want to unsubscribe, just type “stop”.

2. Next, click on the "Add Button" button so that you can actually create the button they'll be clicking on.
3. Under 'Button Title' - write what you want the button to say. You have to keep this pretty short, so something like 'Click Here to View' will work.
4. Click on Open Website, because this is what you want the button to do! Once you do that, you'll see a field asking for the 'URL' - this is the link to the training you are giving away... whether it's a direct line to an ebook or a video, or if you are using an MLSP campaign, a link directly to the free training you promised.
5. CLICK DOOOONNNNNEEEEEE!

YOU ARE DONE! - well, pretty much. Just click Publish, and then after it's published you'll want to make sure it's 'Active' - So the easiest way to do this is click on it's current name. Once you do this, re-name it to something so you will know what it is, and then on the right, click 'ACTIVE'.

Click on the Growth Tool name to rename it, and you'll see the 'Activate' option on the top right.

AWESOME! There is a video below walking you through this process as well if you want to see it done live.