HOW TO GET MORE SALES: Simple 5 Step Authority Method to Grab Your Customer’s Attention and Get More Sales!
If you’re wondering how to get more sales for your business online, you’ve definitely landed in the right place. What you’re about to find out is going to put your ability to attract new customers, sales & sign-ups on overdrive!
First an important question...
What would happen if your market perceived you as 10X more valuable than they see you right now?
How different would your business look if you were able to increase your perceived value so your market saw you as a credible expert and authority in your marketplace?
Would that impact your business and income at all? You probably already know that the answer is a resounding YES!
Just imagine, you’d then be able to...
Attract more prospects
Generate more leads
Convert more of those leads
Create more sales and increase your profits!
CHAPTER 1[CASE STUDY] Positioning and the Ability to Attract New Prospects and Customers to You!
The Breakthrough That Took One Canadian Guy’s Business from $0 and Struggling... to $250,000 in ONE Year!
MLSP Co-Founder and genius marketing strategist Norbert Orlewicz experienced a breakthough in 2007. In fact he went from understanding absolutely nothing about online marketing (plus years and years of failure)... to all of a sudden earning $250K in 2007!
What made the difference? He read an online book called Magnetic Sponsoring and embraced the concepts of positioning and the ability to attract new prospects and customers to him (instead of chasing and convincing)
It showed him that in order to be a success and get the results he was after, it was critical to be perceived as an Authority and leader in the marketplace.
Here’s the good news (and why YOU can establish this type of authority as well)…
Positioning Is All About Perception
This means that you don’t have to wait for someone to give you permission to become established as the authority or leader in your marketplace.
Because online we have the power to completely engineer how we are perceived.
We have full control...as long as we know what to focus on!
The Secret Equation to Increase Your Sales & Profits
There are 2 parts of the equation to create sales online. More good news right?
Here’s the equation...
If you want to get the results you’re after, then you MUST position yourself as an authority. Plain and simple. We’ll talk more about what that means, and how YOU can do that in just a minute.
But first let’s get clear on what PROCESS actually includes.
Process includes the things you do to get prospects, leads, and sales. Things like your...
- Lead generation tactics
- Lead magnets and capture pages
- Webinar funnels
How much of your time do you spend working on the processes of your business?
If you’re like most people, you likely spend WAY TOO MUCH! Most people spend the greatest majority of their time working on the processes, and little on the positioning?
How much time are YOU spending right now working on your positioning? Probably not nearly enough!
What is Positioning When Getting More Sales?
As you can see, each rung on the ‘Positioning Pyramid’ earns more money than the one below it. Which means the closer you get YOUR positioning toward the top, the more money you’ll make.
Therefore the question you should be asking yourself is what can YOU do in your business to move up to the next rung?
COMPANION VIDEOWatch the Video Below Where MLSP Co-Founder Norbert Orlewicz Goes Into Detail on the Positioning Pyramid and the Profit Equation!
CHAPTER 2How to Become an Authority and Attract Customers to Your Business!
At this point, you might be wondering what it means to become an authority in your marketplace.
Here are some definitions of authority that you’ll want to understand and embrace…
DEFINITIONS OF AUTHORITY (merriam-webster dictionairy)
1 a: power to influence or command thought, opinion, or behavior
1 b: an individual with a high(er) level of knowledge or skill in a field
2 a: the power to direct the thinking and behaviour of others usually indirectly
2 b: the capacity to persuade
3 a: a citation (e.g. from a book) used in defence or support;  the source from which the citation is drawn; an individual cited or appealed to as an expert
Nobody likes being a salesperson or pulling people toward a sale. If you’re like most people, your ideal dream business doesn’t include chasing prospects. You want to be able to sell without selling, and attract people to you… rather than forcing them to buy.
That’s what it means when you become an authority.
And you can do it EVEN IF YOU’RE BRAND NEW by using Authority Marketing!
What Is Authority Marketing?
Norbert Orlewicz defines Authority Marketing as:
Authority Marketing is establishing a position of leadership in your category of business based on your wisdom and insight. Click To Tweet
It's sharing what you have so others look to YOU and your company as the definitive answer to the problem.
To be an authority, do you really need certificates, diplomas, degrees, or fancy cars and mansions in the background of your videos and images?
No! You must shift that thinking now.
You can be an authority starting TODAY, from where you’re at right now.
All by simply sharing your wisdom and your insights, and credible opinions about something.
And don’t worry, because even if people don't agree with you... as long as YOU stand behind your opinion, you'll still be perceived as an authority!
Jim Rohn nailed it in the quote above. Understanding this will put what you’re doing in perspective and have you thinking like a successful entrepreneur.
You don’t get paid for the work you do. You don’t get paid for your time. You get paid solely for YOUR value to the marketplace!
How Can YOU Bring Value to the Marketplace?
The single greatest thing that you can do to improve the results in your business, is to step into your leadership. When you make that choice...EVERYTHING changes!
Are YOU ready to jump to the next level of leadership? This is the crux of you either staying where you are...or creating success. Developing your leadership skills in non-negotiable.
And if you can step into that next level...you will get results.
It's not about the how-to's that most people get hung up on. Stuff like setting up your auto-responder, figuring out WordPress, etc..
It’s about doing whatever it takes to level up your leadership. All that trivial stuff that you can get someone to do on Fiverr? Don’t waste your time there!
The difference maker is stepping into leadership.
COMPANION VIDEOWatch Below As MLSP Co-Founder Norbert Orlewicz Reveals How YOU Can Become a Leader Even If You’re Brand Spankin’ New!
CHAPTER 3The 5-Step Authority Method To Attract More Customers for Business Online!
You can't trick the marketplace. You must have a strategy to create (and maintain) authority!
Here are the 5 steps that you must start taking immediately to do so!
Step #1: Transform Your Mindset
You must transform your mind for leadership! MLSP has plenty of training in the back-office for exactly that. We also host daily Wake Up Calls to help you create exactly that shift you need to make. We’re here to help you make that shift.
But this is up to you...and it’s step #1 if you want to become a leader and attract your best customers!
Step #2: Positioning Your Brand
How will you position your brand? How will you show up for your target market?
And vastly important... who is YOUR target market? Who are you serving? Because you can't serve everyone or else you're just back to being a generalist, and that’s the lowest on the pyramid of earners.
Step #3: Build Your Audience
You must build an audience to have someone to market to. With no audience, you have nobody build authority over. MLSP teaches you how to build your audience on many different platforms.
Step #4: Shape Your Prospects Opinions & Feelings with Pre-Framing
You use pre-frame marketing campaigns and content to shape the prospects opinions and feelings about your brand... BEFORE they ever enter your sales process.
If you’re having trouble converting leads into sales...it's because you haven't established any pre-frame for your prospects.
There are many ways to shape the prospects opinions and feelings before you shift them into the sales process.
The authorities in the marketplace have already created that pre-frame credibility so that their leads are already 90% sold before they ever get to the sales process.
Pre-framing is critical to becoming an authority.
Step #5: Indoctrination Marketing
You use indoctrination campaigns and content to build know, like, and trust, to further establish authority. This is done by providing value and leading them to the next step in the customer journey.
This can mean opting in to your list, buying a product, registering for a webinar, etc.
CHAPTER 4The #1 Biggest Mistake People Are Making!
The truth is that most people spend the majority of their time on the pre-frame marketing campaigns.
This means becoming a content creation machine, which is what Norbert Orlewicz calls the Guaranteed Burnout Method!
This usually consists of creating...
- Multiple blog posts per week
- Daily live broadcasts
- Daily social media posts
- Insta stories
- Facebook stories
- Etc., etc., etc!
The problem is that most struggling marketers are just running around and yelling (content) trying to get attention. Only they’re not following up with indoctrination marketing.
The difference is STRATEGY!
What is the Best Marketing Strategy for Attracting New Customers?
The best marketing strategy is actually having one. Most people don't have a strategy, even though they're doing all the content marketing.
A marketing strategy is an organization's strategy to combine ALL of it's marketing goals into one comprehensive plan. It'll be drawn from market research, and focus on the right product mix, to achieve the maximum profit potential.
Do you have a cohesive marketing strategy and clear marketing plan to move people through the customer journey?
The people questioned above are not investing time and energy into their indoctrination strategy!
These are likely the holes holding YOU back from becoming an authority in your marketplace... and getting attention from your customers too.
COMPANION VIDEOIn the Video Below...Norbert Orlewicz Goes Over a Real Marketing Strategy to Finally Get Top-Earner Results!
How to Get More Sales Conclusion
Now you know the holes in your marketing game…
How Do You Fill Those Holes, Become an Authority in Your Marketplace, and Attract Your Best Customers to YOU Online!
The ONLY reason they aren't buying (from YOU) is simply because they don't see YOU as an authority... YET!
And discover WHY the advanced marketing strategies like sales funnels, chatbots, webinars and their 'Guru' social media tactics are failing you…
Got value from this post? Have your own thoughts? Think we need to add anything here or just want to give Norbert Orlewicz props?
Then we would LOVE for you to comment below and share on FaceBook… Research has shown that as you share this MLSP blog post & comment below, the universe will bring amazing things to your life… 😉