NETWORK MARKETING ONLINE The 5 Critical Skills to Top Earner Success!
UPDATED: This post about network marketing online was updated in February 2020 to reflect new information, more examples and current stats.
Are you struggling to build your network marketing (mlm) business, and ready to try network marketing online?
If so then there are two things that you need to know right up front.
First: It's important to understand that there will be a learning curve to network marketing online. But that's how it is with anything new, and it will be well worth your time and effort.
You’ll just need to exercise a bit of patience.
Second: You've just landed in the right place to make your transition simple and effective.
MLSP has helped tons of people just like you build a network marketing business online. And many of them are now the top earners in the industry.
So this article is jam-packed with nearly a decade of experience turning even the newest home business owners into six-figure online network marketers.
CHAPTER 1Traditional (Offline) Network Marketing VS. Network Marketing Online
At first glance, the differences between marketing your network marketing business offline compared to online may seem vast.
In reality you'll likely see many similarities that you simply have to transfer to the internet, just with a different approach.
The biggest difference that you'll experience are the results, and how you get those results.
Traditional offline marketing is generally a more aggressive and intrusive approach. It's also more labor intensive. Three-foot rules, cold calling, hotel and home meetings can most certainly work for many network marketers. (How else would the industry have grown to what it is today.)
(Does this quick spoof video below hit a bit too close to home for you? If so, keep reading)
These days many people want a simpler, faster, and more connected way to build their network marketing business online.
Here's the best part...
Network marketing online, when done right, gets prospects coming to YOU asking about your business. This is because you'll be using attraction marketing – versus having to constantly approach prospects with interruption marketing.
Your business becomes much more automated, so leads and sales begin to flow in day and night. So you can soon start waking up to leads in your inbox. Which means you'll never run out people to talk to about your business. Prospects chase you instead of the other way around.
You'll definitely enjoy the benefits of this way of marketing (if you do it right.)
So let's get to how to do network marketing online, and more importantly, how to do it right so YOU can achieve network marketing success. There are some critical skills you'll have to develop and use.
CHAPTER 2The 5 Skills for Effective Online Network Marketing
Network Marketing Skill #1: Branding
One of the biggest mistakes network marketers make when they get online is having the wrong approach to branding.
You've likely already seen proof of that yourself as you've surfed the internet... especially on social media. (You might actually already be making this mistake, and wondering why the heck your network marketing business isn't growing.)
Most people get online, get excited, and immediately all of their marketing looks like an ad for their company. They constantly promote their business opportunity... or their products.
They proudly splash the name of the company all over the place.
There's nothing wrong with being proud of the company you're promoting. However, you may have already realized this doesn't work! So what does work?
Branding YOU!
Branding YOU and YOUR image online is one of the most important principles you must embrace if you want to grow your MLM business, ESPECIALLY with network marketing online.
Have you heard the saying “People Join People Not Businesses?” This is absolutely a true statement.
What people are really looking for is the person that can help them succeed with a home business. In other words, they're not looking for a business as much as they're looking for a leader.
So you have to put YOU in front of your business! You need to become the face for 'You Inc.'
When you make this shift, you really never have to even talk about your opportunity upfront. People start asking (practically begging) to know what it is so they can work with you!
COMPANION VIDEOWatch the Video Below Where a $6-Figure Earner Shows You How This Type of Branding Changed His Business Forever!
We have a step-by-step system that shows you EXACTLY how to build your audience, get an unlimited amount of leads, and attract laser-targeted buyers to you 24x7. If you want to apply Attraction Marketing instantly into YOUR business today...
Network Marketing Skill #2: Online Networking & Engagement
If you're going to build a network marketing business online, don't forget to network for heaven's sake.
The internet has essentially morphed into one big social networking platform, with sub-platforms to interact on (Facebook, Twitter, etc.)
Think about it, even this blog has a social networking aspect to it. You can read this, then make a comment, or ask a question below this article... and we can answer or comment right back to you. You can even click one button and share it to any social media platform you want (Seriously... go ahead 😉 )
YouTube allows video comments, an ability to like a video, share a video, and even a way to message other YouTube users. Twitter has much of the same.
Facebook of course has LIKES, comments, FB LIVE, FB Groups, and even a powerful Facebook Messenger platform! .
Which means that there's a demand (almost yearning) for engagement online.
Building Know, Like, and Trust!
When you interact with people online, and you do it often, eventually you become familiar face and name to them. They begin to “know” you.
Of course the more you like their posts, add value to their posts with helpful content, or share their content with your followers... the more they begin to “like” you.
Eventually you build enough of a connection and trust where they may feel like they want to know more about YOU, what kind of business you're involved in, or the products you sell. Attraction marketing at it’s finest.
COMPANION VIDEOIndustry Leader Steven Rachel Explains How He Networks His Way to Six-Figures/ Year in the Video Below!...
MLSP PRO TIP: The Best Place to Start Networking and Engaging Online...
Success loves speed. Therefore you want to start building a targeted audience that you can engage with as quickly as possible .
The best place to start is most certainly Facebook, where there's the biggest pool of potential prospects for you to tap into.
In fact many of our top six-figure leaders and affiliates started at Facebook and never even had to expand because the audience is so vast.
Plus, Facebook alone provides many tools to easily find your best prospects, and engage directly with them. Once you start prospecting on Facebook, you may never look back!
Network Marketing Skill #3: Content Creation
So we've been talking about building the brand of YOU, and establishing yourself as an authority that people know like and trust.
The way to do that and build your network marketing business online is by consistently providing valuable content to your marketplace. This will attract your target audience to YOU.
By selflessly providing value without them even asking, you build know, like, and trust! This is the way to make people want to connect with you and join your business, or purchase your products.
COMPANION VIDEOMLSP Leader and Top Affiliate Steven Rachel Demonstrates This Perfectly in the Video Below!...
What Kind of Content Can You Create?
Valuable and useful content. Content that answers the burning questions on your prospect's mind. Content that provides a solution, or the next step to take.
The internet is built on content. The more of it you have, the bigger your reach, and the more of a stake you can claim online.
- Videos
- Articles
- Blog Posts
- Social Media Posts
- Emails
- Reviews
- Case Studies
- FAQ's
- Images
- Infographics
- Downloadable Reports
- Podcasts
- Live Feeds!
All of the above are examples of content that attracts leads to you. The more consistent you are with your content marketing strategy, the faster and wider your business will grow. Period!
What Your Content SHOULD Do for Your Prospects:
- Show who you are and what you stand for!
- Inform and arm prospects with solid solutions to move forward toward their goals!
- Entertain
- Leave them wanting more and ready for the next step!
- Promote the options to move on to the next step. a.k.a. SALE! (Use sparingly)
What Your Content SHOULD NOT Do:
- Leave them wondering who YOU are
- Confuse them even more
- Provide no immediately useful solutions to move forward
- Bore them
- Leave them completely satiated with no need to carry on to the next step
- Give them no options to carry on to the next step (Sales!)
Where to Start Publishing Your Content
If you're going to create content, you have to put it somewhere that your prospects can find it, consume it, and take the next step.
This step is critical and will take a little research on your part. You need to find out where your target market hangs out! Youtube? Facebook? LinkedIn? All of these are valuable online spaces you can post your content to build your audience.
Actually, one of the best places to do this is on a blog that YOU own. You need to claim your real estate online. With a blog you own everything you publish, and none of it can be taken down without YOUR permission..
Starting a blog is much easier than you think, and you could actually have yours up in the next hour or so. Click Here for The Definitive Guide to Starting a Blog!
Network Marketing Skill #4: Driving Online Traffic
Now that you understand the need for valuable content, you're going to want to get targeted visitors to it.
One of the toughest things new marketers struggle with is getting traffic to their content. In other words, you need to take people from the information highway, and steer them toward the valuable content that you create.
In a nutshell, online traffic is more about redirecting the flow of traffic toward your content and offers. The traffic is constantly flowing already!
The 2 Different Types of Traffic
For simplicity sake, there are 2 main types of online traffic. Each has their own more specific sources, but it all falls under either FREE or PAID traffic. Let's dive in the these below...
FREE TRAFFIC
Of course free is always nice. But nothing is actually free, it either takes time or money. Therefore free traffic will take longer to start flowing. However if you're just starting out and on a tight budget... it may be the way you want to go for now!
Here are a couple of effective sources of free traffic...
SEO (SEARCH ENGINE OPTIMIZATION)
Search engines like the big daddy Google ranks your content by topic and keyword. When people do a search for your keyword, your content can appear in the search results, and people will hopefully click over to your content.
YOUTUBE VIDEOS
The same SEO principles can be applied for your video content on sites like YouTube. YouTube is in essence it's own search engine, and ranks their videos much like Google.
The best part about SEO and YouTube Traffic is that it becomes residual. You create the content, optimize for your target keywords, perform some maintenance to keep it there, and traffic comes through night and day.
SOCIAL MEDIA
You can direct free traffic from social media sites like Facebook, or Twitter, over to your blog or offers. Basically this means you create a valuable “teaser” post, and add a link to 'get more info' inside that post to redirect them to your content.
There are other ways and tools to make this happen. For instance you can leverage Facebook Live for Free Traffic!
Check out our step by step training on the right way to prospect on facebook to start building your audience immediately!
COMPANION VIDEOWatch Below As One of MLSP's Top Leaders Reveals How to Get 300+ Targeted Leads Per Month from YouTube Videos (Without Spending a Dime)...
PAID TRAFFIC
Paid traffic has many benefits. The main one of course being that it's much faster (sometimes even immediate!) You can get traffic and results very quickly. If there's a downfall it's that the stakes are obviously higher. It can cost you money as you test.
However you can start with a small budget, test, and work your way up as your offers begin to convert.
Some Sources of Paid Traffic
- Google Adwords
- Bing Ads
- Facebook Paid Ads
- Instagram Paid Ads
- Solo Ads
- Etc.
Network Marketing Skill #5: Follow Up
Creating content and sending traffic eventually means that you'll start getting leads. People who want more info from you, that give you permission to send that info. They’re the people most interested in YOU and what you have to offer.
Don't Blow All the Hard Work You've Done with Your Online Network Marketing!
Follow-Up is essential or all the hard work you've done goes out the window. Many marketers get to this point and completely blow it. A huge mistake that costs money, and can cost you the successful business that you're trying to build!
Ways to Follow Up With Your Leads...
Email Marketing
Building a lead list is one of the most important things that you can when it comes to network marketing online. This entails creating a free offer (often called a lead magnet) that entices your prospects to leave their information (email, phone number) in order to get it.
This process is called a Marketing Funnel.
- Capture your lead using a tool like Funnelizer! (landing page creator!)
- Engage and communicate with your leads through email, using a simple software called an auto-responder (sends emails automatically)
- Put your offer in front of your lead!
CRM (Customer Relationship Manager)
Every top network marketer and business owner uses a CRM tool to keep track of their prospects and leads.
This lets you communicate with your leads on a deeper and more personal level. It allows you to keep track of who your leads are, keep records of their interests, create special personalized notes about them, as well as allow you to email them.
MLSP PRO TIP
Here at MLSP, we've spent WELL over 6 figures building a proprietary CRM for our members, because we understand that the fortune is in the follow-up. If ANYONE is telling you that a CRM is not necessary in this industry, they are flat out wrong.
Take a look at the promo video below to get an idea of what our CRM has to offer, and at the very least, what YOU should look for in a customer relationship manager.
Facebook Messenger Marketing
Facebook Messenger Marketing is the newest revolution when it comes to following up with your leads. The FB Messenger app alone is powerful in many ways.
But when combined with an app like Manychat, Facebook Messenger becomes extremely powerful… allowing you to build a list right on Facebook, automate a follow-up sequence, and promote your offers.. All without your leads every having to leave Facebook!
COMPANION VIDEOCheck Out the Video Below to See All That Facebook Messenger Marketing Can Do for YOU Even If You're Just Getting Started...
We have a step-by-step system that shows you EXACTLY how to build your audience, get an unlimited amount of leads, and attract laser-targeted buyers to you 24x7. If you want to apply Attraction Marketing instantly into YOUR business today...
CHAPTER 37 Deadly Side Effects of Online Marketing & Dr Ron’s Secret Solution
Online Entrepreneurs have often been plagued with a sickness that continuously drives the mind of entrepreneur deeper and deeper into a black whole.
Part of the problem is that this sickness also looks like the vaccine. This vaccine, at first glance is attractive, promises the world, and even keeps the entrepreneur awake at night, tossing and turning and wondering if he/she would have just taken the vaccination if the problems in their business would be solved.
Now hang with me through this post and I promise the “a-ha moment” is coming. Be sure to leave a comment below giving an example of entrepreneurial vaccine or a side effect you may have had.
The sickness is a quest for more and more knowledge that never satisfies.
The vaccine is the next strategy, trainings, the next social media marketing podcast, the next webinar on how someone signed up 134 people in 3 days, the next unfulfilling promise of a “get rich quick” program that guarantees to be different only to disappoint yet again.
Now vaccines are great and often put sicknesses to rest but too much of any kind of vaccine is going to create some side effects. Now the number 1 underrated skill set in business considers both the sickness and the vaccine, which I’ll share shortly but first check out these side effects to see if you even need the #1 underrated skill set in business…
7 Deadly Side Effects of Online Marketing
Here are 7 Deadly potential side effects for the online entrepreneur who has taken too many marketing vaccines
- Overwhelm – The entrepreneur has looked at too many things and/or is listening to too many gurus all teaching different strategies.
- Confusion Contusion – The entrepreneur knows there are so many ways to market and grow a business and now is confused on what steps to take next. The steps may even be laid out in a very nice “getting started” section but due to too much marketing vaccines they are confused on how to even follow through in taking their prescription (getting started section).
- Frustration Laceration – The entrepreneur begins to feel angry, stupid, or not good enough. The entrepreneur experiences frustration when their is a disconnect in expectations. An entrepreneur often feels that they should be further along than they actually are and/or expects things to be extremely easy without having any basis on how hard/easy a specific task actually is.
- Impatient Patient – The entrepreneur has not arrived at the realization that they are exactly where they are supposed to be at this exact moment in time. The more time of inactivity goes by for an online marketer the greater their impatience grows. Rather than being thankful that they are learning the entrepreneur will be tempted to quit or throw in the towel moments before their breakthrough. (this one particularly kills me as there are so many superstars in the making that have not yet realized their own potential)
- Comparitus – Is an insidious side effect of an overdose of marketing vaccine. In a short amount of time the entrepreneur begins to compare themselves or their results to other entrepreneurs who have large followings and considerable time under their belts.
- Know-It-All-itus – The entrepreneur is getting some results or has taken a variety of vaccines and now is falsely immune to any other future marketing sicknesses or vaccine treatments. This prideful side effect is deadly and will stunt the growth of any entrepreneur, beginner or veteran. They can not learn anymore and would rather share with you what they know. “Fools find no pleasure in understanding, but delight in airing their own opinions.” – Proverbs 18:2
- Paralysis Analysis – The Entrepreneur is paralyzed and does nothing. At the most this side effect keeps an entrepreneur in the planning and dreaming phase and they never develop their marketing muscles. The simple solution to this one is to flex and bust out of paralysis by making 1 decision and executing even if its the wrong one, after all its easier to make course adjustments once treatment is in process rather than before its even started.
Are you experiencing any side effects? Perhaps you just become aware of multiple side effects! Now don’t panic, Marketing Doctor Ron Gelok III is in the house and has the perfect prescription to alleviate your side effects.
Now their is 1 simple solution to all of these diseases, side effects and vaccines. It’s actually the #1 Underrated Skill Set In Business. It is something that people even scoff at at times not realizing the importance in magnitude of its development. Before I give you this coveted solution did you notice where all of these side effects are taking place? Think about it for a second…
While your thinking about realize that this side effects are effecting your “Thinker”! Your brain!
Remember those old commercials, “this is your brain on drugs.” And the frying pan smashes a bunch of eggs? Same kind of thing here accept your brain is sick and being consumed by too much stuff.
By now you probably just want to know the solution to these marketing illnesses and how you can pick up your prescription. So heres the deal, watch this short video below where Dr. Ron will write you a marketing prescription to solve any and all future side effects.
CONCLUSIONNetwork Marketing Online & The Glue That Holds It All Together!
None of the above marketing skills mean anything if you don't TAKE ACTION!
You now know the 5 skills you need to start building your network marketing business online! You don't have to have everything in place right now. Just start with the first two skills and work your way down the list as your audience grows.
Soon you'll find that your online network marketing efforts have taken your business to the next level, with a bigger downline, and residual earnings coming through endlessly!
ACKNOWLEDGEMENT: We want to acknowledge and honor our friend and rockstar marketer Steven Rachel for providing the video trainings above so that we could serve YOU, our beloved audience. Congrats to Steven Rachel on all of his success thus far, alongside his wife (and also rockstar marketer) Lanacia Rachel… and we are just getting started!
HEY THERE!
Got value from this post? Have your own thoughts? Think we need to add anything here or just want to give Steven Rachel props?
Then we would LOVE for you to comment below and share on FaceBook… Research has shown that as you share this MLSP blog post & comment below, the universe will bring amazing things to your life… 😉
MLSP has been providing entrepreneurs with innovative solutions, tools, and trainings to brand you and take your business to the next level since 2008
Thanks for breaking it down Stephen. Loved the post, and thanks for the reminder about that patience thing!
YES Mark, great stuff!
#BOOM! Well done sir!
Great post and so simple to understand! Thank you Steven!
Right on Judy, glad you got some value from this! 🙂
Did these 5 Skills make sense? Are you ready to EXECUTE all 5 in YOUR business to get results today?!
We’d love to hear your thoughts… let us know what your takeaways are here in the comments! <3
Thanks for this well-articulated excellent post. It is very informative and applicable.
We’re glad you found this post valuable, we hope you can apply it to your network marketing business!
Omg! This is so good, It’s a must share. I can’t get any simpler.
am really happy to discover these 5steps . but my problem is am very new by using media I need some help thanks a lots. and my big problem is getting prospects
Really great post… All the points you mentioned in the post are great and I like the point “driving online traffic”, because it is important for everyone to drive traffic online too.. Looking forward for your post and sharing this post with my friends
Really very informative post you have shared. Thanks…!!!
Great Stuff..Thanks for sharing
The points that you have told are the things that most people don’t know. You are very much correct about those points. If a brand is popularized then people will buy it. really a great post, Thank you.
Really a great post. Impressive topic. Nice Points. Thank you for the Blog.
Nice topic. Really good to read.
Glad you enjoyed out tips for leveraging the power of the internet and social media for network marketing!
Much appreciated.
We’re glad you got value from your network marketing online article! Thanks for stopping by 🙂