Are you ready to get started prospecting on Facebook to attract people to you and grow your business by leaps and bounds? Facebook is a massive pool of potential customers and clients that cannot be ignored.
If you've been prospecting on Facebook already, and not having the results you were hoping for, then you'll want to read every word of this article.
You'll find out how to start getting people to send YOU friend requests and messages to your inbox.
These will be people who are interested in YOU. Your brand. People who want to connect and get to know you more.
Very strong and highly qualified prospects for your products, services or opportunity.
And it can start happening as soon as today. You just need to do a few things right and we're going to spell those out for you right now.
Why Getting Prospects on Facebook Coming to You Is Easier Than You Think!
Many people make it much more difficult than necessary when trying to prospect on Facebook.
Here at MLSP we live in a world of Attraction Marketing. Which means we want to get leads coming to us. Not us going to them.
It simply takes getting a few things right, making yourself attractive to your prospects, and grabbing their attention with a simple shoulder tap... Causing them to magically request to be YOUR friend.
Pretty cool right?
You'll see that the follow up can be simple and effortless as well. So you can relax, throw away your scripts, and finally find out how to be yourself online and still skyrocket your home business.
Let's get to it!
We have a step-by-step system that shows you EXACTLY how to build your audience, get an unlimited amount of leads, and attract laser-targeted buyers to you 24x7. If you want to apply Attraction Marketing instantly into YOUR business today...
5 Steps to Fill Your Facebook Account With Hot Prospects Everyday!
Step #1: Who Are You?
If you're surprised that we're focusing on YOU right now, instead of your prospect's “avatar”, then this might be where you've been going wrong all along.
It can be confusing. When it comes to sales and recruiting, we constantly hear how we need to put all of the focus on the prospect's wants, needs, and desires... and take ourselves out of the equation.
And that's true when it comes time to close a sale, or recruit someone into your business. However when it comes to attracting people to you on social media, things are a bit different.
YOU matter, and in a big way.
Here are some of the things you'll want to be crystal clear about if you want your social media prospecting to be effective:
- What's your VISION? (What main goal are you after?)
- What MESSAGE do you want to deliver to your audience?
- What SKILLS do you have now? (And which ones do you want to acquire?)
- What are some of your talents...things you're naturally good at?
- What excites you and can easily take you down the rabbit hole find more info?
- What motivates you?
- Where do you turn to for entertainment? (Music, movies, books, etc.)
- What could you talk about endlessly without ever getting tired of it?
To help you get clear on your who you are, we have made available to you an insert from our MLSP Mentorship 6 Pillars of a Profitable Online Business document. You can get the PDF below – be sure to print it out and COMPLETE it to help you with your vision.
Why It Matters
You might feel like the exercise above is all about YOU!
But actually, it's about WHO you're going to attract. We always talk about how important it is to brand YOU. Not your products. Not your opportunity. You. People join people. People buy from people they like over everyone else when possible.
All these things you extract from the list above about yourself... is YOUR BRAND!
Your brand isn't just about your business. It's not just about how many people you've recruited, sales you've made,views your videos get, or even how much money you've made. That stuff is only a piece of the equation. (Maybe the smallest piece believe it or not.)
Other things like your interests, the things that motivate you, whether or not you're a parent, what causes you stand for, your favorite sport and team... all give you more chances to connect and attract people to you.
Because the people you'll attract are people who are like you!
It's just like the real world. Who do you interact with people on a day to day basis? If you think about it you'll realize that it's the people who you share things in common with.
So unlike what you've probably heard a million times, you don't need to know your “avatar's” name and blood type on social media. You just need to know who YOU are, share that as much as possible, and your avatar will gravitate toward you because of shared interests. (Which delivers a huge bonus of getting to work with the people that you like!)
If you've been pulling your hair out when prospecting on Facebook because you're not getting engagement, it's because people simply don't feel connected to you!
Click Play on the Video Below to Fully Grasp Step #1…
Step #2: Know Your Audience
This just became infinitely easier. Because when you know who you are, you automatically know more about your audience.
Which means you probably already know many of their struggles.
Now it's time to list out all those struggles they might come across. Everything you can think of:
- Business related struggles
- Product related struggles
- Life related struggles
- ALL the struggles you can think of!
To get you started with defining your target market, you can download this Customer Avatar Worksheet that should get the mind working on figuring out exactly who your content should be targeting. These are just a few of the questions you should be asking, but once you get these down, you are well on your way!
The easiest way is to document your own struggles, pains, challenges, experiences as you work your way through them. You can share these on your Facebook timeline as story posts. (We'll talk more about places to post and types of post in a minute!)
When you speak to your prospect's pain points, they'll feel like you're speaking directly to them. When they read your posts, they should say to themselves “me too”. That's when you've hooked them.
The Video Below Will Go Into All the Details of Understanding Your Audience’s Needs!
Step #3: Find and Follow Your Tribe
Remember when you were in high school, and it was Friday night. If you wanted to meet new friends and hangout with other kids, you had to find where the best party was that night.
Social media is pretty much the same. The key to growing your network is to simply network.
If you walk into a party, and you stand against the wall not talking to anybody, then you're probably not going to have as much fun, nor will you make new friends.
However if you mingle around, have fun, and share who you are, you'll get yourself noticed and some new friends will find their way to you.
How to Find People Whose Shoulders You Want to Tap...
Think about who you follow, and who makes you a bit envious by the engagement they get on their posts. Who in your niche has a big network and great engagement like this?
These are the networks you'll want to tap into, and it's drop-dead-simple to do because they've already done all the work for you!
Here's how it works...
- Find FB friends in your niche with high engagement... and find a post that's gotten a lot of likes.
- Click to see their 'LIKES' and FOLLOW people who have a lot of mutual friends (IMPORTANT: Follow...NOT send friend request)
- They'll get curious and want to know who followed them, and will then check you out.
- If your page resonates with them, and they feel like they have things in common with you... they'll shoot YOU a friend request. (Incoming Friend Requests!)
You following them is simply a nod to get their attention. A tiny tap on the shoulder they cannot ignore because us humans are nosy by nature!
More Ways to Find Prospects on Facebook
Facebook Fan Pages – You can use the same strategy above by finding targeted, niche specific Fan Pages and comb through likes and comments... and tap people on the shoulders. Find the people who are popular in your niche, Like their page, and engage. You'll get noticed.
Facebook Suggestions – Facebook is quite intelligent and will always suggest friends for you who their algorithm sees as a good fit. These show up on your page all day long.
Just follow them. Make them curious to see who followed them. And wait for the requests to roll in. 😉
Watch the Video Below to Watch Social Media Rock Star Jen Johnson Walk Through Finding Your Best Prospects…
BONUS: A Cool Trick to Attract Your Best Prospects on Facebook
You're certainly not limited to your friends and followers for finding people on Facebook to attract.
Facebook Groups Are a Great Source When Used Correctly
There's a FB group for nearly any niche you can think of. To attract your best prospects inside these groups, you just have to become highly valuable inside the group.
3 Easy Ways to Attract Attention Inside a Facebook Group...
#1 Create Valuable Posts – The easiest way to stand out is by giving value. Chances are your competition inside the group will be doing things wrong and spamming. By giving value you become the one that stands out. You'll draw prospects right to you!
#2 Answer Questions – Many people come into a group not to post, but to get answers to their pressing problems. What do you think happens when you become the one answering not only their questions... but they see you consistently giving great answers to questions? YOU become extraordinarily attractive to them.
#3 Help Support LIVE Broadcasters – If someone is doing a FB LIVE inside the group, you can help the viewers by dropping quotes of important points they make during their broadcast. This allows other viewers to get more out of it. And they’ll thank YOU for that. This helps you leverage the value the presenter is giving to the community, and become looked at as a leader yourself.
Also, drop links that they mention during their LIVE. For instance if someone is talking about creating quote pictures in their live, and they mention the URL of a certain tool they use, drop the link for that tool inside the comment section.
The bottom line is to become the trusted and helpful guide that people turn to when they're lost or unsure.
This will create know, like, and trust before they even have the chance to send you a friend request!
Step #4: Check Your Friend Requests
Now that you've gotten attention, and created interest with your profile (we'll get to that soon), you'll begin to get friend requests flying in to YOU from the people that you’ve followed.
This is a huge difference!
Of course the last thing you want to do is leave them sitting in limbo... waiting to be confirmed by you. Check and confirm your requests fast. This allows you to start interacting with your prospects immediately, while you're still fresh on their mind.
As you do this consistently, you'll have prospects to talk to every single day. No more guessing who to talk to. And since you're attracting people who are like you, you'll rarely feel like you're talking to the wrong person.
The Video Explains Step # 4 in Detail...
But all of this working effectively hinges on what we'll cover next.
Step #5: Fascinate and Follow-Up
When people see that you've followed them, they'll get curious and click to check you out. This is where your profile should start convincing them that they've just found the right person.
People have extremely short attention spans (less than 9 seconds) so your page needs to grab their attention fast.
These elements will make that happen:
Your Profile Pic: You'll want to look friendly and inviting with a smile in your profile pic. (Only YOU should be in the picture so you don't confuse you prospects and they know exactly who you are!)
Your Cover Photo: Make this picture tell a story about who you are. Use an inspirational quote that signals your way of thinking. Use a great lifestyle picture that reveals your interests.
Fill In Your Intro and About Me Sections: These will give your prospects an immediate first glance at who you are and what your about. Be sure to link to your blog or website inside your intro. (Or your Fanpage.)
Picture Collage: This is prime real estate on your profile page that gives people a glance at who you are. Create a collage that tells different stories about who you are and what you do. Your prospects will intrinsically create a story about you in their minds. Make it easy for them to add the elements of the story.
Your POSTS: People will go to your page to learn more about you, and the thing they'll spend time on is your posts. You'll want to mix it up. If someone goes to your FB page and sees nothing but picture quotes and shared videos, it won't say anything about who YOU are.
Give people value that YOU offer. Not shared images from Google or YouTube.
Share things that reveal how you think. Your opinions. What you're learning. You need to exercise your voice!
What you do when you're not working on your business. Show this so people have things to relate to.
Talk about your struggles and how you overcame them. In our post on Facebook Challenges, we go over the ‘4 Part Story’ Ad to do exactly this! It'll work for this strategy as well!
The more you put yourself out there, the more you will build your brand and attract people just like you. Post on purpose. Mix up your posts so each one is a an interesting new adventure in getting to know who you are!
Now Do An Inventory of Your Timeline:
- Is your profile picture inviting and friendly?
- Does your cover photo reveal something about you?
- What do your last 10 posts reveal about you?
- Is it interesting?
- If you were online looking for help, would you want to connect with you? (Be brutally honest.)
If it's not great that's okay. You now know what to do with your next 10 posts!
Follow Up With the People Who Show Up!
Have a natural conversation with the people who have just done you the honor of requesting your friendship.
This is where you can throw out the cheesy scripts. The fact is that they've already looked you over, and they already like you. They already feel a connection. So talk to them like a friend. Just be YOU!
You are enough already. Just be genuinely interested in them, and it becomes effortless.
Tip: The more content you deliver on your timeline, the less work you have to do on the back end (Because they're already ready!)
The Companion Video Below Will Show You Step #5 In Action…
Tips to Make Prospecting On Facebook More Effective!
It's important that you know the platform you're working with. Like anything, Facebook has it's own best practices that social media rock stars like Jen Johnson have figured out through research, testing, and trial and error.
Knowing what canvas you’re painting on allows you to get more miles out of each post and engagement, better leverage the power of a beast such as Facebook, and generate more targeted leads.
Common Mistakes People Make When Learning How to Prospect on Facebook
7 Facebook Do's and Don'ts You Must Know!
1) Don't Send More Than 5 to 10 Friend Requests Per Day (No more than 10) - Sending more will hurt your visibility.
2) Interact With Your New Friends ASAP - This will cause them to interact with you in return. FB likes this engagement and interaction on their site.
3) Spend 10-15 Minutes Engaging Before You Post - Facebook rewards you if you're active. When they see that you're engaging, and you do create your post, they'll give your post extra love (visibility!)
4) Do NOT Post More Than 3 Times a Day - This used to be 3 to 5 times per day, but these days Facebook is rewarding people who space out their posts even more.
5) When a Post Gets High Engagement, Facebook Will Reward You On Your Next Post - It's the gold star system you learned in grade school. Use it to your advantage!
6) Do Not Add Links In Your Posts (Unless you're paying for it) - Facebook doesn't want people leaving their site. Makes sense right. You don't want people leaving your site either. If you want to add links, you can add them in the comment section on your posts.
7) Encourage the Actions You Want to See On Your Page - What you want is engagement! So the best way to encourage that is to reward it when it happens. Which simply means to engage back. Interact. Make people feel good for engaging with you, and they will do it more often.
The Video Below Will Explain These Facebook Tips & Updates and More!
BONUS TRAINING: 7 Storylines To Share On Facebook
This bonus training is provided by MLSP alumni Vitaliy Dubinin
I want you to start looking at your Facebook profile as your own reality show.
What is a story line? It's a motive, a theme of what you post that is similar in nature, and what gets people to respond passionately about.
Once you figure out your story lines, you will no longer have to guess what to post on Facebook. You are just going to choose from a story line.
You Now Know Everything You Need to Start Prospecting On Facebook Effectively
There's truly no reason that you can't put what you just learned today in practice and start getting friend requests and messages in your inbox as soon as today (this week at the very least!)
What you've just learned is a common sense approach to attract people to you, and make them want to engage with you. This of course leads to you building the critical rapport (know, like, and trust) that makes people ready to buy your products, use your services, or join your business!
Get out there and put this blog post to the test.
Use the comment section below for questions or success stories.
To Your Success!
Your MLSP Team
ACKNOWLEDGEMENT: We want to acknowledge and honor our friend and rockstar marketer Jen Johnson for providing the video trainings above so that we could serve YOU, our beloved audience. Congrats to Jen on all of her success thus far… and we are just getting started!
P.S. – Got value from this post? Then we would LOVE for you to comment below and share on FaceBook…Research has shown that as you share this MLSP blog post & comment below, the universe will bring amazing things to your life 😉
Did you enjoy this ‘Facebook & Social Media Prospecting’ blog post?
What was your biggest takeaways? Have you tested any of the action steps out in your own business?
We’d love to hear any results, ideas, or comments you have on our ‘Facebook Prospecting’ training above!
Yes very much liked. Extremely helpful.
Great to hear it Mosima… now it’s time to execute! 🙂
Christopher Ford says
Great Value, Loved it!!!
#BOOM! Right on Christopher!
Emmanuel HAMMOND says
wow,great content.i have learned so much.Time to implement what i have learned
SHUBHAM BANGADE says
Nice Article! very informative. For marketers unsure of how to engage businesses via Facebook, just know it can be easy to identify the right prospects — thanks to Facebook’s new(ish) search functionality, Graph Search. I have used a tool ‘AeroLeads’ to attract prospects and turn them into leads and it really boost my business.
whensy A Espinoza says
very helpful information i am definitely put it into practice. i truly believe is going to make a major different in the way i interact with my followers from now on….. thank you guys GOD BLESS YOU.
Priya Sharma says
Thanks for adding some knowledge and explaining about prospects in deep.
Awesome – glad you found value in our tips to prospect on facebook!
There are a lot of profiles that are not my friends but don’t have the button, why?
Hi Patrick, if you mean the ‘follow’ button, it’s most likely because they simply don’t know about it, or know how to turn it on. This could be a great opportunity to reach out to them and not only make sure they know about the follow button, but that you are happy to show them how to turn it on if they would like your help!