Social media can be one of the best ways to promote and grow your business online. Knowing the best times for highest engagement on Social Media can help you get better exposure for your business.
People ask is there a perfect time of the day to post content?
There isn’t a perfect answer to that question. Different people may find different days and times that work best for them in what they do. It also depends on your audience that follows you as well because different audiences interact differently.
As an internet marketer, I recommend posting content everyday multiple times a day to increase your engagement. However there are several optimal times to post on Facebook, Instagram, Twitter, Linkedin and Pinterest. These times should be used as a general guide for the best interaction periods on your posts.
Highest User Engagement Times On Facebook
People use Facebook at work and at home, logging in with their desktop computers and mobile devices. The amount of interaction depends on your followers.
- Wednesday at 3:00pm
- Saturdays & Sundays at 12:00pm – 1:00pm
- Thursday and Fridays at 1:00pm – 4:00pm
The worst times to post content on Facebook are weekends before 8:00am and after 8:00pm
Highest User Engagement Times On Instagram
Since Instagram is a Social media app, users seem to use it all the time throughout the day. However users engage more on Instagram during after work hours than when they are at work or school.
- Mondays thru Thursdays – Anytime (except between 3:00pm – 4:00pm).
People use Twitter at work and at home, logging in with their desktop computers and mobile devices. The amount of interaction depends on your followers. People usually treat Twitter like an RSS feed. You know something to look at when you're on break at work, standing in line at Starbucks or whenever you have a few seconds or minutes to spare.
- Monday thru Friday 12:00pm – 3:00pm and 5:00pm
Highest User Engagement Times On Linkedin
Linkedin is mainly used by the Pros, you know the professional folks. They use it during the workweek during working hours. To be more specific they use it just before work starts and after work ends.
- Tuesdays from 7:30am – 8:30am | 12:00pm | 5:00pm – 6:00pm
- Wednesday from 7:30am – 8:30am | 12:00pm | 5:00pm – 6:00pm
- Thursday 7:30am – 8:30am | 12:00pm | 5:00pm – 6:00pm
Highest User Engagement Times On Pinterest
Pinterest is a website that has large female user base. Pinterest users are more active in the evening.
- Sunday thru Friday from 6pm – 11:00pm
- Saturdays from 8:00pm – 11:00pm
– Steven Rachel
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