In early 2012 I'd been “working” from home for years already yet was struggling to generate 2 leads per day and earn a few hundred dollars per month in my business.
I was dabbling in YouTube marketing, blogging, Pay-Per-Click marketing (advertising) and Twitter.
One day, I had had enough struggling to scrape by from my business. I knew it was do or die for my business.
I decided to go “all in” with YouTube marketing. I liked doing videos. No more blogging. No more Pay-Per-Click. No more Twitter.
Within 3 weeks I generated 10 leads in a day and was ecstatic. Within 60 days I was generating 40 leads per day from YouTube alone. For the first time in years, I felt confident in my professional skills.
The next year I had my first 6-figure income year working from home. I was all over the MLSP leader boards. I hit L4 in MLSP and was invited to join the MMT (MLSP leadership council)
I went on to have my first $30,000 month. Then my first $30,000 day. Then my first $30,000 hour.
These days, I have a completely different mindset and focus than when I was generating 2 leads per day.
The #1 thing that made the difference was commitment.
Not just commitment in general. I made a very specific commitment.
Commit To Master A Single Lead Generation Strategy Until You Hit At Least 25 Leads Per Day. Until You Reach 25 Leads Per Day From The First Strategy Don't Do Any Other Lead Strategies
25 leads per day is enough to generate a 6-figure income working from home (Assuming you promote a high-quality affiliate program that pays decently such as MLSP Mastery).
Generating 25 leads per day is as close to making earning a six-figure income a “sure thing” as you'll get in this industry.
If you're only at 10-15 leads per day from a strategy, do NOT move on yet. because if something happens, that could get knocked down to 5-10 leads per day and you have no business anymore.
I know most of the other top producers inside MLSP. Every leader mastered one single lead strategy first, hit at least 35 leads per day, and then delved into a second strategy.
Most new marketers don't know if they should be generating leads from Facebook, or a blog, or Twitter or Instagram or something else. They're in a fog, and that confusion creates paralysis and inaction.
Desperate, they start blogging. They put up 8 blog posts. They're not generating any leads. Frustrated and wondering if this blogging stuff works, they hop on a Wednesday MLSP webinar about Twitter. And they think, “This is it! I need to be doing Twitter, not blogging!”.
They abandon their blog start posting on Twitter. They post 8 times. They're not generating any leads. Frustrated and wondering if this Twitter stuff works, they hop on a Wednesday MLSP webinar about Facebook. And they think, “That's it, I need to be doing Facebook, not Twitter!”.
New marketers pinball from strategy to strategy, looking for the magic bullet.
Or they think, “This leader is telling me to do one lead strategy only. But he doesn't understand how desperately I need leads now. I gotta make some money NOW. If I do 2 lead strategies, it will be faster…”
I did that. I jumped from strategy to strategy. I tried to double-dip into multiple lead strategies concurrently. Result? I got stuck at 2 leads per day for like 3 years straight. And earned squat.
People never look at their own inattention, their own lack of focus, lack of follow-through, lack of consistency, their unwillingness to buy the course, buy the tool, do the thing over and over.
New marketers confuse their own lack of commitment to a single lead generation strategy with thinking that lead strategy doesn't work.
No, they're not doing the work. Not consistently and skillfully enough.
In reality, 99.99% of new marketers simply haven't gone deep enough into the lead strategy, and they haven't stuck with it long enough. They haven't put in enough time. They haven't put in enough repetitions. They haven't developed the mental fortitude to keep doing the thing when they're tired, when it's difficult, and when it matters most.
In short, not only have most new marketers not performed enough repetitions to master a lead generation skill, they haven't cultivated the mindset required to make the necessary repetition possible.
It tales way more focus and consistency to generate leads on the Internet than people realize. It's a new skill set. There's a ton of distractions (It's the Internet!) A lot of the work of lead generation is straight up repetitive and monotonous. Most people aren't used to that (I wasn't).
All the lead strategies demand blinders-on total focus to really master, especially for the first 6-12 months when you're pushing to get to 25-30 leads per day.
And that blinders-on focus takes a lot of guts, heart and determination, because most of the work of generating leads isn't always fun.
Churning out 150 YouTube videos over 6 months, posting to Twitter twice per day for a year straight, or blogging every day for 5 months straight are things leaders/6-figure earners do that most people will not.
You want to generate a lot of leads? Become maniacally focused on ONE lead strategy. Do it 6 days a week. You might need to cut out some hobbies, cut out some sleep, cut out some of the crap between your ears holding you back.
Dig into 1 single lead generation strategy until you hit at least 25 leads per day. 1 strategy. That's what it takes to “make it” full time in this industry.
Once your lead strategy consistently throws of 25 leads per day for several months straight, then think about diversifying to 1 more lead strategy. That's what I did. It's also the only way I've seen any leader make it full time in this industry.
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