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1) Short Promotion Cycle (0-2 Days)
As I've mentioned elsewhere, promote your webinars 0-3 days in advance. Promote further in advance than that and attendance rates drop too much.
People that register for one of my webinars the same day as the event attend around 70% of the time, which is MONSTER. The day of your webinar, ramp up your promotion a lot to pile in same-day registrants and skew your overall attendance upward.
2) “Social Proof Email”
If your webinar platform can accommodate 20 people and 30 people are registered, 10 people are in jeopardy of getting “locked out” of the webinar. When the number of registrants exceeds the capacity of your platform like this, take a screenshot of the number of registrants. Email the screenshot to registrants. State that many of them will get “locked out” if they don't arrive early on the webinar. This social proof, fear of loss tactic will boost attendance.
3) Free Gift
On the confirmation page (which people see right after they register) embed an autoplay video in which you re-assert the U.S.P. of the webinar, tell registrants to attend, and offer a free valuable bonus they'll get only if they attend. Use a valuable bonus congruent with the webinar topic.
If your results are like mine, combining these tactics can drive an exceptionally-high 60% average attendance.
Learn to do webinars, and pile people in like a champ to create a full-time income from home!
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* MLSP L4 leader Steve Jaffe has closed over $250,000 in cumulative sales on webinars, authored MLSP's webinar marketing course, taught webinar marketing as a featured speaker at 3 MLSP Live The Dream events (2013-2015), and taught webinar sales skills to thousands of students and many industry leaders.