WEBINAR MARKETING:The 5 Step Formula to Quickly Skyrocket Your Sign-Ups, Sales, and Income!
Why do most successful online marketers use webinars to build their businesses? Because plain and simple, webinar marketing works like gang-busters for getting leads and sales for ANY business...
Webinars are in fact the highest-converting sales strategy online.
They’re more effective at closing prospects & customers than sales videos, sales letters, or any other online closing strategy available to us today.
We've used webinars at MLSP since our inception and have since built a multi-million dollar business on the back of webinar marketing. It just flat out works, and we're proof.
For those reasons, we’re going to show you exactly how to create a webinar, and teach you the webinar best practices of a six-figure webinar marketer today!
CONTENTS
CHAPTER 13 Reasons You Should Start Using Webinar Marketing As Soon As Possible!
#1: Scheduled Events Get More Attention and Trigger Commitment!
Psychologically, a scheduled event gets more attention than a non-scheduled event.
You can see the difference right in your own life.
For instance, consider the difference in a party that you get invited, to and RSVP for, over a simple verbal commitment you make to hang out with friends one night.
Which are you more likely to attend? Almost every time the scheduled party with the invite and commitment will get you there come hell or high water. The non-committal plan on the other hand will get you there...as long as nothing better comes along.
It works the same way online with webinar events.
You get invited, you commit, and you’re invested. You arrive on time, phone turned off, and you stay totally focused throughout the event.
Why? Because you made a commitment to it!
#2: Webinars Give You Immediate Authority And Trust
Walk into ANY classroom in the world, and right away you know who is the authority in the room. The teacher at the front. When you become the trainer on a webinar, you automatically create authority.
On a webinar, you are that person in the front of the virtual classroom. You therefore become the trusted authority and an authority on the topic you’re teaching!
This creates a level of trust
People only join or buy from those who create know, like, and trust. That’s precisely what a webinar establishes… and does so very quickly.
#3: Webinars Cause Your Income to Spike!
When done right, a webinar can cause a dramatic spike in your income.
The fact is that when you’ve got an attentive audience, with a presentation that gets and keeps interest, gives value, builds desire, and asks for the sale...you can get a number of people all buying at once!
If you are in network marketing for example, this means you can easily sponsor 12-18 reps into ANY opportunity each month, or earn $2,000-$4,000 in commissions every time you do a simple 60-90 minute presentation. This can skyrocket your level of success in network marketing.
You can create a full-time income rapidly with effective webinar marketing.
COMPANION VIDEOWatch Below As $6-Figure Webinar Marketing Expert Steve Jaffe Demonstrates Why All Full-Time Income Earners Do Webinars...
CHAPTER 23 Ways to Get Passed Your Fear Of Hosting Marketing Webinars! (Even if you’re a newbie!)
One of the biggest setbacks you’ll face when it comes to learning how to create a webinar is fear!
This is when it’s time to make a decision.
Which will dominate? A fear of what others think... or your dream for freedom for YOU and your family?
The great thing is that it’s not as difficult as you think getting through this fear. In fact you can usually overcome it with one single Webinar!
#1: Have a Proven Webinar System to Follow!
It’s an often overlooked factor, but great training with a proven system can do wonders for your confidence level. It takes away the mystique of forging ahead alone when you’ve got the knowledge of someone that’s come before you.
The right training will turn your fear into confidence!
SPECIAL OFFER - If you truly want to master the art of printing money with webinars, come get a 'Webinar Blueprint' you can start using TODAY to sell ANY product or promote ANY service & opportunity... even if you are brand new and never made any money before!
#2: Do a Practice Run of Your Webinar
One of the cool things about webinars is that you can do a practice run without an audience. In fact you can do a couple. Do one alone, and then do another with a friend watching. You can record your presentation, watch it, and then work out the kinks.
The only catch here is that you can’t get caught up in practice mode only. The sooner you pull the trigger and go live in front of an audience the better. (And the sooner you’ll get sales!)
#3: Tap Into Support from Fellow Marketers!
There’s nothing like getting support from others. Especially others who have been or are in the same boat as you! . It can light a fire inside of you, and make you see that you can do things that you didn’t previously think you could do .
MLSP has an extremely supportive community that does exactly that for members every single week to create tons of success inside our community!
#4: BONUS! Just Do It!
Nothing beats fear faster than just facing it! When you face your fears, you realize that your fears were often not as warranted as they seemed.
And remember that on the other side of that fear is all the things that you want in life! All the rewards are on that side, and you have to get past it to get to them. 😉
COMPANION VIDEOWatch the Video Below to Find Out How to Get Past Your Webinar Phobia!
CHAPTER 3A Proven Webinar Marketing Promotion Strategy to Pull In Tons of Registrations
If you want leads and sales from your webinar, then you’ve got to make sure people get registered (and show up!)
Your promotion strategy is the key, and luckily you don’t have to reinvent the wheel to get started. Webinar expert Steve Jaffe has already hashed all that out for you.
2 Surefire Tips to Get a Flood of People to Register for Your Webinar!
1) Create a Title with a Unique Selling Proposition!
You’ve got to make your webinar stand out from the crowd. That’s where your title comes in. Your title must let your target market know without doubt that your webinar will give them exactly what they’re looking for!
Let’s say you’ve got a webinar on Facebook Advertising. Most people would use something like “Facebook Advertising Secrets”.
Pretty boring. That’s not going to bring in a flood of registrations, because it simply sounds like every other webinar or training on FB advertising out there. Plus it doesn’t really tell them WHY they need these secrets.
How about this title instead: “Facebook Leads For Haters: How To Generate 30-50 Leads Per Day On Facebook (For $3.00 Per Lead Or Less) Even If You Think Facebook Is A Time Sink”
This is certainly unique and will make your webinar stand out from all the other training out there. You’re making a specific promise (proposition) of 30-50 leads per day (who wouldn’t want that?)...
Plus you’re rebutting two common objections of Facebook advertising right off the bat (Wasted money and time!)
It’s pretty easy to see which would pull more registrations -- and very likely sales!
2) Use a High Converting Webinar Registration Page
No kidding right? But here’s what we mean. Through testing, higher conversions come from shorter, punchier, benefit laden registration pages.
Here are the elements for a solid webinar registration page...
Example of a high converting registration page
- Your Headline - This is your USP we spoke about above.
- Bullets - Give 5 to 7 bullet points that tell prospects what you’ll cover during your webinar. And more importantly the benefits of what those points will bring to the attendee! (Ex. “4 simple targeting tips to reach your perfect audience with your ads!”)
- Credibility of the Presenter - This is where you explain why you’re the authority to host this webinar! (Ex. “Presenter: MLSP CEO and Master Attraction Marketer Brian Fanale!)
- Registration Button - A highly visible button, with a call to action, that’s above the fold if possible.
COMPANION VIDEOThis Video Explains How to Get Tons of People to Registered for Your Webinar!
CHAPTER 43 Ways to Get Insane Attendance to Your Webinars
Registrations are great, but what really matters is how many people attend your webinars. There will be an amount of people that register and don’t show up. But don’t worry.
Your job is to simply maximize the number of people that show up!
Follow the tips below to make sure you MAXIMIZE your attendance rate and get people showing up to YOUR webinar!
#1: Create Scarcity and Urgency!
Set a max limit for attendance. This will create a sense of scarcity, and therefore urgency for people to attend. Basically you want to create the fear of getting locked out of your webinar.
You can take it a step further, by sending an email to those that registered. As you go past your capacity, you can send a screenshot and let them know there's a real chance of getting locked out if they’re not on early!
#2: Give Away a Bonus Gift for Attending
People love bonuses.
On your registration confirmation page, you can remind them WHY they need to be there (your USP) and let them know that there's a bonus gift that will help them take their business even further.
Of course they only get the bonus if they're on the webinar!
This will increase your attendance rates beyond the norm of the industry and give you a huge advantage for sales and sign-ups!
Steve Jaffe often gets 60%+ attendance to his webinars. Which is an unheard of number!
The above is an example of a bonus giveaway for registering
#3: Heavy Promotion (Don’t let them forget about your webinar!)
People have very short attention spans online. With so much stuff vying for attention by other marketers, it’s easy to forget about your webinar (even though it’s scheduled.)
The key is to simply remind them so they can’t forget, and remind them WHY they need to be there. (Benefits for them!)
Steve Jaffe starts reminding registrants 3 days before by email and social media (but no more because attendance drops if you start too far ahead of time.) He then goes heavy on the last day reminding registrants (and those who haven’t registered yet) up to 5 times on the day of the webinar...
Here’s the schedule that he’s tested extensively for the day of...
- 9:00 am: Webinar Tonight! Secrets To….
- 1:00 PM: Webinar Tonight 9:00 PM EST! How To…
- 7:00 PM: STARTS IN 2 HRS! 9:00 PM EST! Ways To….
- 8:00 PM: STARTS IN 1 HRS! 9:00 PM EST! The Best Way To…
- 9:00 PM: STARTS NOW! 9:00 PM EST! Secrets To…
NOTE: This is a very aggressive approach to promoting a webinar. You audience may be different. Use this as a baseline and guage your audience reaction - track your attendance rate and see if more or less emails are necessary to max your attendance.
Promote similarly on social media with this timeline!
COMPANION VIDEOSteve Jaffe Explains How He Gets Up to 60% or More Attendance Rate for His Webinars!
CHAPTER 5How to Create a Webinar That Converts Like Crazy! (The 3 Part Structure)
Webinars that convert have a structure that gets ATTENTION, creates INTEREST, builds DESIRE, and gets attendees to take ACTION! (AIDA)
Following this blueprint will take your audience on a journey and ultimately ends in lay-down sales and your attendees TAKING ACTION! Otherwise, what's all this been for?
Take a look at MLSP's ultimate webinar script that we've used over the last 10 years to generate almost $50 MILLION in sales!
Below is the 3 part structure that will have your webinar converting like crazy.
1) Your Intro Must Get Attention!
Start your webinar with your bold promise. Why should your attendee keep listening? What will be the main benefit they get? (More leads? More sales? Lose weight? Sell more homes?)
Tell Your STORY to Build Interest & Desire!
Nothing grabs and holds attention better than the power of story. This story will add to why they should keep listening, because you're going to show them what's possible for THEM if they keep watching.
Every story has a beginning, a middle, and an end.
- The Beginning: Where were you before? What were your struggles? Describe the feeling so attendees can relate. ("I was struggling to get leads for my business. My family was looking at me like I was crazy, and I knew they were thinking that this was never going to work. I was even starting to doubt it myself!”)
- The Middle: This usually is where you had the big discovery that lead you on your journey. In Joseph Campbell's 'Hero's Journey' this is where the hero (you) step into the unknown and into something new. ("Then I discovered a Facebook Ads strategy that made getting leads so easy I couldn’t believe it")
- The End: This is where they'll see the results that happened to you, and realize what’s possible for them!
You'll want to really make them FEEL what it's like to have this success! ("Now family and friends are coming to ME, asking me how I'm earning so much money from home. They're begging for my secrets!”)
It's important that your attendees feel like YOU are one of them. That you were exactly where they are now, until you made the discovery that was the remedy to your struggles.
This is where you create the KNOW factor!
2) Do Your Training Presentation!
This is where you'll give them value and earn their TRUST!
Give them a 15 to 35 minute training. Of course you won't give away the farm here. But you will give enough so that they can get a result of some sort, whether they go on to purchase the product that you'll promote at the end or not!
You'll want to signify that it takes time, effort, and energy. That they’ll have to work.
However there's a system/course/strategy that will let them get the same type of results that you’ve achieved, WITHOUT all the pitfalls that you had to go through.
(This may be where you'll want to remind them that you'll be revealing where they can get your bonus gift for attending! This will keep them on to hear the closing.)
3) The Close to Create Action!
Of course if you feel good about it, and you get a big fat commission, that’s a Win/Win/Win! 😉
Getting people to attend your webinar is one thing, but using proven sales closing techniques to actually close sales on a 'one-to-many' level is what makes webinars so powerful.
- Describe What They’ll Get: Give them the features of your product, and try to answer any rebuttals that they might have within the presentation.
- Remember Use Scarcity to Create Urgency: Set a strict time limit for them to buy. Set a limited number of units you’ll allow to be purchased (and stick to it!)
- Establish Value of Your Product! Compare competing offers that cost more, yet don’t have as many features, or both.
- Add Bonuses! Make your bonus compliment the product you’re promoting. Yet so valuable as a stand-alone product that some people buy just for the bonuses.
- Finish Up with a strong call-to-action to BUY NOW!
COMPANION VIDEOWatch the Video Below to Find Out How to Convert Sales On Your Webinars!
CONCLUSIONYou Now Have a Webinar Marketing Formula That Can Quickly Take Your Business to Brand New Levels (Faster Than You Ever Thought Possible!)
The truth is webinar marketing is a skill that most people will never attempt.
Therefore this strategy will give you a huge advantage.
But when you know how to create a webinar that gets tons of registrations, maximizes attendance, and creates sales...you’ve got a winning formula that will leave your competition in the dust, and will skyrocket your earnings!
Got value from this post? Then we would LOVE for you to comment below and share on FaceBook… Research has shown that as you share this MLSP blog post & comment below, the universe will bring amazing things to your life.
ACKNOWLEDGEMENT: We want to acknowledge and honor our dear friend and webinar marketing phenom Steve Jaffe for providing the training above so that we could serve YOU, our beloved audience. MLSP L4 leader Steve Jaffe has closed over $250,000 in cumulative sales on webinars, authored MLSP's webinar marketing course, taught webinar marketing as a featured speaker at 3 MLSP Live The Dream events, and taught webinar sales skills to thousands of students and many industry leaders.
MLSP has been providing entrepreneurs with innovative solutions, tools, and trainings to brand you and take your business to the next level since 2008
WE WANT TO HEAR YOUR THOUGHTS!
What did you think? What did you learn?
Are you ready to add some Webinar Marketing to YOUR business & marketing plan? LET US KNOW IN THESE COMMENTS!
This blog post is amazing. Thanks Myleadsystempro for creating what might be the single most thorough, informative blog post on webinar marketing online today. Great stuff 🙂
Thanks Steve!