THE ULTIMATE WEBINAR SCRIPT Use this 7-Step Webinar Framework for a Flood of Sales & Sign-Ups!
Do you want to get your hands on the webinar script that’s created tens of millions of dollars in sales for MLSP?
If there’s one BEST way to create sales and sign-ups online, it’s definitely through webinars. After almost 50 million in sales, the #1 money maker (by far) for MLSP has been LIVE Webinars.
The greatest part is that you can host a marketing webinar even if you’ve just gotten started, and have little to no results.
In fact, this could be the catalyst to not just your first sale, but a flood of sales, with just one sixty-minute webinar.
You just need the right framework and webinar script to grab attention, keep them watching, give your audience value, and then of course ask for the sell.
What You Need to Know About Getting Started with Marketing Webinars
The most important thing about creating your first webinar, is that you just get started!
You're ready now!
There’s no reason to wait until you’re ready. Are you ever ready to start anything?
If you’re holding on to a story of why you CAN’T do your first webinar, you must let go of that story now. The only requirement to doing your first webinar is having an audience and attendees.
And that problem can be solved with the attraction marketing principles we teach here at MLSP, as well with a paid ad strategy. So now you can throw the “I’m not ready” excuse out the window.
After you go through this blog post, you'll be able to grow and serve your audience, and provide value that makes them see YOU as an authority, and therefore trust you.
Even with all that, the question you're likely asking yourself right now...
Do You Have Enough Value to Provide to Do a Webinar?
We have a step-by-step system that shows you EXACTLY how to build your audience, get an unlimited amount of leads, and attract laser-targeted buyers to you 24x7. If you want to apply Attraction Marketing instantly into YOUR business today...
Are You One of the Many People Who Get Hung Up When It Comes to Sales?
It’s time to rewire your mindset! Selling is simply providing solutions and value.
You must think of sales as just an exchange for the value that you bring, and RIGHT NOW you have enough value to give to create sales.
Through coaching at MLSP, we've realized that one of the biggest reasons people are still struggling, is because they're not asking for the sale, so it's time to close that gap. To immediately shut down that hang up.
Because if you want to succeed with a home business, you’ll have to get uncomfortable now, to get comfortable with asking people to give you money for your value.
And you WILL be asking for the sell as you go through this webinar, with the Ultimate 7 step webinar script we'll be giving you!
COMPANION VIDEOWatch Below As MLSP CEO Brian Fanale Introduces You to the Magic of Webinars and What Our Proven Script Can Do for YOU!
So let’s get to it!
What you’re about to get is the script that we’ve used week after week to produce $50 million in sales. This thing has been proven over and over again, and now you’ll have it in your hands to use as often as you like!
Add this infographic to your website! All we ask is that you keep the attribution.
The Secret 7 Step Webinar Script Create a Flash Flood of Sign Ups, Sales & Quick Cash (even if you've never hosted a webinar before!)
The Webinar Title
Your title is to grab your prospects and attendees attention, so that they'll stop what they're doing, ask to find out more, and then listen when they're actually on the webinar.
Before you create your title you'll need to know a few things.
- What are you selling? (start here!)
- Who is your target audience?
- What do they want?
- What are their biggest challenges?
When you can answer those questions, then you can come up with a sexy webinar title.
Luckily we’ve come up with a simple Webinar Title Formula that works like gangbusters for this!
You could essentially follow it every single time if you wanted. Certainly in the beginning, because it's been proven over and over again!
TEMPLATE: WEBINAR TITLE
'How to get [BENEFIT/RESULT] without [PAIN/THING THEY DESPISE].'
That's it. Pretty simple right? How to get the result, without the pain.
Here's a few examples:
How to Get Fresh Prospects Asking YOU About Your Business Without Chasing Friends and Family
If you're in the home business or network marketing arena, you know that the thing that people in this industry want are more leads. Isn't that what you want?
And you know that one of the biggest problems that people have are chasing friends and family, so this works by letting people know they can get what they want, and that they can avoid their biggest pain. (You have their pain killer 😉
Not serving this market? That's fine! How about this one from the health market?
How to Lose 10 Pounds in 30 Days Without Cardio
Remember it's always about who your audience is, what they want, and their biggest pain points that they want to avoid!
Example of a Good Headline/Title
COMPANION VIDEOIn the Video Below Brian Fanale Goes Over How to Create an Effective Webinar Title!
The Promise
The promise is what the person watching your webinar will gain by the end of the webinar. What will they get out of this, and again, what will the benefit be?
Your promise will be stated directly to them by YOU, the webinar host.
Here's an example of what that looks like:
TEMPLATE: THE PROMISE
"My Promise to YOU: By the end of this webinar you will finally have a clear step-by-step roadmap to [RESULT/BENEFIT]"
In essence, you're just re-assuring, and re-emphasizing why they're here, and that they're here for the right reasons. That they'll get a specific benefit from being on.
You can even go a little deeper here and go into the benefit of the benefit. What does that mean?
Well, we know that people don’t want to just lose weight to lose weight right?
What they really want is to be able to put the bikini or bathing suit back on, to be able to fit in the dress, to be more attractive to the opposite sex, to be able to keep up with their kids on the basketball court without losing their breath.
If you can dig deeper into these things, your promise will be that much more effective, and they’ll be more likely to listen attentively, and stay throughout your entire webinar.
The Ethical Bribe/Gift
Everybody loves a free gift.
Step 3 is letting them know that IF they stay throughout your entire webinar, that they're going to receive a gift at the END.
It looks like this:
TEMPLATE: THE ETHICAL BRIBE/GIFT
"You're going to love this training. And when you stay on til the end, I'm going to give you my 1-page PDF cheatsheet to [RESULT/BENEFIT]...a $77 value...absolutely FREE!"
Now here's where people will panic. "But I don't have anything to give away!"
That's not true. What CAN you give away? It must be something that YOUR audience wants that can help them get closer to THEIR goals.
Here are some examples that MLSP CEO Brian Fanale used during his recent live training...
For the health and wellness market:
The top 10 Organic Foods that Can Help Speed Up Your Metabolism
For the home business market:
The Top 3 Things to Attract Buyers with Your Facebook Profile!
If you don't happen to know the "top 10 organic foods to speed up your metabolism", luckily you have a little friend named Google to help you out with it.
Do you think you could search on Google for about 10 minutes, come up with a list, stick those in a mini-ebook PDF, and give that away? Of course you could.
It doesn't even have to be long. It can be just a quick 1-page cheat-sheet.
Not sure how to create a simple ebook. You can actually do it in minutes.
==> CLICK HERE to Learn How to Create Your First E-book!
This bribe will hook your audience to stay on until the end. Because if you get them to stay on until the end, then you can establish your value throughout your presentation, and keep them around as you ask for the sale!
Examples of the types of bonuses we give away on our webinars
COMPANION VIDEOIn the Video Below, Find Out How to Construct Your Promise and Your Irresistible Bribe!
Become The Leader & Authority
Before we even get into step #4, let's ease another fear that may likely come up.
This step has absolutely nothing to do with whether or not you’ve made any money, or have had any results.
People actually do NOT care! You don't even have to point out this fact during your webinar. They won’t care.
Don't lie about it, but you don't have to highlight it either, and 99.9% of the time nobody will ever ask. Because they're here for the "What's in it for me" factor.
Your success, or lack of, means infinitely less than you think it does.
Here's what this can look and sound like...
1. Introduce yourself
Tell them your name, and then something simple like this:
TEMPLATE: INTRODUCE YOURSELF
"Over the last two years I've been following my passion of helping [TARGET AUDIENCE] get [BENEFIT/RESULT] without [PAIN/THING THEY DESPISE]"
2. Establish credibility/authority/and build rapport
Talk about things you may have in common with them, like your passions, your lifestyle, YOUR wants and needs from the past and for your future.
You're simply identifying common ground and letting them know that you're just like them, you know what they want, and you did the work to get the answers that THEY need!
3. Why ME/ Why NOW
Why should they listen to YOU? And why should they be acting now?
Examples could be that now's the time, because their kids are growing up too fast. That this time flies, so the sooner they can become free, the sooner that they can spend that time with their kids without heading out to a job, or shipping them off to daycare.
The time is now because every day they wait to lose the 10 extra pounds is an extra day that they don't feel good looking in the mirror. It's a day where they get winded and can't keep up with the kids. It's a step closer to diabetes.
Really show them WHY they made the right decision to get on this webinar.
4. Lifestyle Pics
You can put the icing on the cake with some pics just to show who YOU really are. Maybe you have before and after pics. Maybe you live a cool lifestyle that they might want to live so you show them a piece of what that's like.
Or maybe you don’t. It doesn’t matter. Just let them see who YOU are!
Doesn't have to be fancy. This is simply more establishment of credibility and authority, and building rapport to show them that you're just like them! This re-enforces the much needed know, like, and trust factor!
COMPANION VIDEOWatch the Video Below As MLSP Brian Fanale Goes Over Becoming the Leader & Authority for Your Webinar Audience!
The Real Value You Promised
This is where you simply fulfill the promise you made. Give them what you said you'd give them. It'll look something like this:
TEMPLATE: THE REAL VALUE YOU PROMISED
"As promised, let's dive into 5 ways to get [BENEFIT/RESULT] without [PAIN/THING THEY DESPISE]"
You can then simply go on and cover these 5 ways next. This is what they've been waiting for.
The Power of Stories in Your Webinar Script
One of the best ways to make people see even more value in YOU is to use stories. Humans are intrigued by story. We learn better through story, we remember stories more than facts!
More importantly, stories bypass the conscious mind and enter the subconscious!
Don't have stories? How about testimonials or success stories from your products? It doesn't have to be YOUR story. But let them FEEL what you're telling them. Get past the conscious mind and into the unconscious mind, because that's where selling happens.
They need a story to insert THEMSELVES into!
Because ultimately we've all heard it right: "Facts Tell, Stories Sell!" It's a true statement. Just look at the study conducted by Origin/Hill Holliday on the importance of stories and selling below...
Source: AdWeek
Another important part with this step is that we're not giving away the farm here. We're giving a dashboard view. You give them the “WHAT”, but as you’ll see, they're going to have to pay to get the “How”.
Some simple rules to follow on this step...
- Provide REAL VALUE! (Ideally through story!)
- Give them what you promised (or they'll click away so fast your head will spin!)
- 2-5 tips is all you need. Just 20 to 30 minutes...that's it!
COMPANION VIDEOWant to See How to Deliver Your Promise Effectively from a Million Dollar Webinar Host? Watch the Video Below Now!
The Transition to Close with a Question
This is how you will set yourself up to get the sale. And it starts with a simple question you'll ask:
TEMPLATE: THE TRANSITION TO CLOSE WITH A QUESTION
"Let me ask you a question...Would you like our help to get [BENEFIT/RESULT] starting today?"
This is the way you go from giving the content you promised, to selling mode. From teacher to marketer.
Here’s how this webinar script transition works step-by-step:
- Re-cap the value that you covered
- Transition from teacher to marketer
- Give testimonies, stories, and social proof of results others have gotten with this information
- Ask them if they want help getting that result just like we showed you above!
That's it, and this let's you slide right into the next step…
COMPANION VIDEOWatch Below to See How Brian Fanale Uses This Step of the Ultimate Webinar Script!
The Offer, Value Stack, Pitch, & GET PAID!
Now we get to the REALLY fun part. The part where you get to earn some cash from the value you just gave!
This is where you'll introduce what you have to offer them, and show them WHY they should buy it. Here's a simple little script to make that happen...
TEMPLATE: THE OFFER, VALUE STACK, PITCH & GET PAID!
"Introducing [YOUR OFFER]...what you get is (VALUE STACK! All engineered to help you get [BENEFIT/RESULT] without [PAIN/THING THEY DESPISE]"
Any of that look familiar?
We know what they want, and we know what they don't want (their pain points!)
We've given them value of showing them WHAT they need to do, and now we're simply going to offer them a better, faster, easier way to reach that goal that they're after...while avoiding the things that they don't want.
They now see you as an established authority because...
a) They're on the webinar already and that automatically sets you up as an authority
b) You've just spent the last 30 to 40 minutes ingraining this even more into their minds.
- You've built rapport...
- You've given value...
- You've gained their trust...
- You've shown them what results can look like in their lives with story!
There is NO BETTER time than at this moment to ask them to pull the trigger and purchase your offer!
Here’s the 3 simple steps to seamlessly ASK FOR THE SALE ...
- Introduce your OFFER (NOT product)
- Here's what you get
- Give them BONUSES to push them over the edge.
Let's Dig In to Your Bonuses For Your Webinar Offer
Your bonus could be whatever you can think of to stack the offer! You can get as creative as you want here!
What you're doing here is to make it insane not to buy from YOU!
For instance, if you're selling a supplement for them to lose weight, we both know that they could probably easily hop right over to Amazon, and get the same product cheaper. Or if it's an affiliate offer, they could easily go and buy it from someone else.
So you have to make it crazy not to purchase from YOU, and that's where BONUSES come in to stack the value so high that they can't imagine saying no.
Some Ideas of What to Offer as Bonus?
- A special Facebook support group
- An extra free bonus report or video helping them see how to use your product to get faster and better results
- Group coaching
- Private 1 on 1 coaching
- The list goes on and on!
You can go as big as you want here. The key is to simply make your offer irresistible based on their wants, needs, and pain points!
Want to almost guarantee you get sales on your webinar?
Simply add some extra FAST ACTION BONUSES for the first 5 or 10 people who buy.
This can be where something like a special 1-on-1 QUICK START coaching session comes into play. Or a series of coaching sessions. Or even a free ticket to an event you might be hosting.
The sky's the limit with this, but in general as long as the perceived value is much higher than the original product itself, then you should kill it with each webinar you do!
EVEN...if it's your first one!
COMPANION VIDEOWatch Below and Learn How to Get the Sale on Your Next Webinar!
CONCLUSIONYou Now Have ‘The Ultimate Webinar Script’ to Host Your Very Own Webinar, Get Leads, Build Your List, Get Sales, Sign-Ups, and Quick Cash in YOUR Business!
The question is will you pull the trigger and host your webinar next week?
This script has been proven to work over and over again for MLSP (to the tune of $50 million in sales!) As well as for our leaders and members who have used it!
It doesn’t matter if you’re brand new, or have never hosted a webinar before. Now is YOUR time and you’ve been given the most effective webinar script in our industry to make it happen!
- Your MLSP Team
P.S. – If you are ready to take YOUR video marketing strategy and business to the next level, Click Here to Unlock the Top Earner System to Grow YOUR Business!
HEY THERE!
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MLSP has been providing entrepreneurs with innovative solutions, tools, and trainings to brand you and take your business to the next level since 2008
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